Npower launches ad review; 80% of Facebook's ad revenues driven by mobile; Kendall Jenner and Instagram team up

View in web browser   |   Add to safe senders Daily News 28th January

Npower launches ad review 28 January 16, James Swift 'Big six' energy supplier pits the incumbent McCann against four other agencies.   80% of Facebook's ad revenues driven by mobile as profit more than doubles... and more 28 January 16, Ben Bold Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Kendall Jenner and Instagram refresh 'mycalvins' campaign 27 January 16, Daniel Farey-Jones The latest push in Calvin Klein's 'mycalvins' work is off to a powerful start with more than 800,000 likes within 16 hours for model Kendall Jenner's Instagram video featuring shots from her work for the... read more   Daily Mail publisher sees ad revenues fall 12% 28 January 16, Gideon Spanier The publisher of the Daily Mail has seen ad revenues fall 12 per cent since Christmas and is hiking its print cover price for the first time in three years.   Tesco launches Twitter campaign 28 January 16, Gurjit Degun Tesco, Xbox and Sky are the first brands in the UK to sign up to Promoted Moments on Twitter.   A view from Dave Trott: Secret drinker 28 January 16, Dave Trott My art school was in New York and on a hot night I'd often want a cold can of beer.   Bank of England picks MullenLowe to launch UK's first plastic bank notes 28 January 16, Omar Oakes The Bank of England has appointed MullenLowe London to create an integrated ad campaign to launch the UK's first plastic bank notes.   Grads better off as salaries increase at media agencies 28 January 16, Gideon Spanier Media agency staff enjoyed inflation-busting salary increases last year thanks to Britain's booming advertising market and strong demand for younger employees with digital and social expertise.   Amazon uses first Super Bowl spot to push Alexa 28 January 16, Zanub Saeed Alec Baldwin and Dan Marino plan the ultimate big game bash with the help of virtual assistant   NSPCC calls pitch for media account 28 January 16, Gurjit Degun The NSPCC, the children's charity, is reviewing its media planning and buying requirements after rebranding last year.   Agencies line up for easyCar.com brief 28 January 16, Gurjit Degun EasyCar.com is looking for an agency to handle advertising for its peer-to-peer car-rental marketplace, easyCar Club.   Media shops drive adland expansion 28 January 16, Kate Magee Media agencies drove overall advertising industry growth of 1.9 per cent in 2015, while staff numbers at creative agencies fell last year, according to the IPA's 2015 Agency Census.   Profit from your pages: Give some love to your landing page Presented by Brand Republic Insight and Dotmailer Check out our best practice guide for guidance on designing, targeting and optimizing your landing pages for improved conversions and quality customer journeys.                 Director of Development   Up to £90,000 with excellent benefits Teach First, 4 More London Riverside   Business Development Manager – Maidenhead   Competitive/negotiable; dependent on experience N2O Ltd, Maidenhead, Berkshire   Midweight Digital Designer   £40000 per annum Purple Consultancy, London   Digital Senior Account Manager   £35000 - £42000 per annum Purple Consultancy, London   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)               See all jobs

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