KitKat ad goes back to the '50s, Droga5 hires BBH creative duo, UK creative industries worth £84.1 bn

view in web browser add to safe senders list December 04, 2015 The Campaign Fix

Latest news KitKat goes back to the 1950s to show different ways people enjoy eating it Gurjit Degun KitKat, the Nestle confectionery brand, has launched a campaign showing the different ways people enjoy the chocolate. Droga5 London hires BBH creative duo James Swift David Kolbusz, the new chief creative officer at Droga5 London, is building his creative department, hiring a team from Bartle Bogle Hegarty London. UK creative industries worth £84.1 billion to UK economy Gurjit Degun Nicola Mendelsohn, the vice president for EMEA at Facebook, has welcomed figures from the government showing that the UK creative industries are worth £84.1 billion to the UK economy. Radio X's Bittersweet Symphony parody ad escapes ban Omar Oakes Radio X's launch ad, which featured Chris Moyles enacting a parody of the 90s music video for Bittersweet Symphony, has escaped a ban by the ads regulator despite drawing dozens of complaints. Danepak creates spoof retro aerobics ad Gurjit Degun Danepak, the Danish bacon brand, is jumping on the keep fit in January bandwagon with a comedy retro aerobics ad. Creston warns of reduced revenue growth as clients stall on projects Omar Oakes Creston, the marketing group that owns TMW, has warned of "significantly reduced" revenue growth for January in its latest financial update. Weve names Pearman as commercial director Gurjit Degun Tom Pearman, a sales director at Weve, O2's mobile arm, has become the commercial director. The top five Super Bowl ad gaffes Be On The Super Bowl is now recognised as a time when brands show off their very best work. But for every fantastic ad aired and shared there's the odd howler too. Social video experts Be On have rounded up the very worst in Super Bowl advertising. Apple's iPhone sales flat for first time in history of flagship smartphone Ben Bold Apple may have hit peak iPhone after sales stagnated for the first time in the company's history, with analysts suggesting the flagship device may have hit a downward trajectory. Twitter appoints American Express' Leslie Berland as CMO Daniel Farey-Jones Twitter has appointed Leslie Berland, a senior global marketer at American Express, as its new CMO. MS Society picks Arthur London and Code Computerlove for brand and digital work Gurjit Degun The MS Society, the not-for-profit organisation, has appointed Arthur London and Code Computerlove to handle brand positioning and digital transformation work, respectively. The Work BBC Three "let's go there" by Sunshine Sunshine has been busy with its brief to alert the nation to BBC Three's imminent move from TV to online only. Editor's pick This is adland '16: Part two: Ethnicity Kate Magee In part two of our report with the IPA on diversity in adland, we uncover the ethnic make-up of the biggest IPA member agencies. Christmas advertising: judgment day Russ Lidstone The trading figures for the festive season are in. After all the fanfare and investment in Christmas advertising campaigns, how did the UK's top retailers perform? Russ Lidstone investigates. The November/ December Thinkboxes Awards for TV Ad Creativity Shortlist Presented by Thinkbox The latest shortlist features inspiring work from Currys PC World, John Lewis, KFC, Sainsbury's and Warburtons. Who will get the academy's vote?   Also in the news One in ten people signed up to ad blockers last quarter Daniel Farey-Jones A tenth of all adult computer users downloaded an ad blocker at the end of last year, according to an international survey of more than 50,000 people by GlobalWebIndex. When did Agency of Record become a dirty word? Maureen Maldari The CEO of The BAM Connection examines the unintended consequences of project work Can table service and 'gourmet' burgers bring the lustre back to McDonald's? Ben Bold McDonald's has impressed investors and brand experts with an emphatic return to growth, globally, in the US and across Europe - a performance that embodies CEO Steve Easterbrook's vision of a "modern and progressive burger company". But just how likely is that vision? Campaign Jobs Strategy Director - Tier 1 Media Agency £70000 - £80000 per annum + Pension, Healthcare, Bonus etc. Ultimate Asset, West End Junior Account Director or Account Director, £45k - boutique agency, top FMCG / drinks brands £45k + benefits MODA consult, London (Central), London (Greater) SENIOR ACCOUNT MANAGER - Integrated Agency - great prospects - up to £35k £28k-35k depending on experience and level Judi Patton, London (East), London (Greater) Senior Creative Strategist £70 - £80K + benefits Rare Selection, London (Central), London (Greater) See all jobs

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