This week's most read news and best ad campaigns: ZenithOptimedia's Karl Guard dies, Ford releases 'unlearn' ad, Gourmet Burger Kitchen offends vegetarians

view in web browser add to safe senders list January 23, 2016 Campaign Saturday Shot

This week's most read news and best ad campaigns Most read news Top media planner Karl Guard of ZenithOptimedia dies Gideon Spanier Karl Guard, one of the British ad industry's most respected media planners, has died suddenly. Ford campaign asks people to 'unlearn' what they know about the world Brittaney Kiefer Ford is encouraging people to let go of preconceptions about the brand as well as life itself in a new campaign for the UK market. Gourmet Burger Kitchen sorry for 'offensive ads' mocking vegetarians Omar Oakes Gourmet Burger Kitchen, the restaurant chain, has apologised after sparking a deluge of complaints about its outdoor ad campaign which mocked vegetarians. AA's biggest campaign launch ad banned by ASA Omar Oakes A TV ad which launched the AA's biggest marketing campaign in a decade has been banned after the breakdown service's rival complained about claims made in the spot. Army goes after Generation Z with reverse psychology James Swift Karmarama's new campaign for the British Army uses reverse psychology to attract recruits from Generation Z. HomeAway takes aim at Airbnb in new global ad Maisie McCabe HomeAway is taking the fight to Airbnb in a new global campaign encouraging people to book whole houses for their holidays. ITV probes Dentsu TV trading Gideon Spanier Broadcaster is investigating whether Dentsu Aegis Network has met its share deal. Capital Liverpool launches with TV ad campaign featuring Justin Bieber Gurjit Degun Capital Liverpool, the Global radio station, is launching an ad campaign featuring Justin Bieber, Little Mix, Coldplay's Chris Martin, Jason Derulo and Ariana Grande. Paul Silburn joins BBH in senior role Kate Magee Paul Silburn, the former Saatchi & Saatchi joint chief creative officer, is returning to Bartle Bogle Hegarty. Publicis Groupe to invest millions in 90 digital start-ups Omar Oakes Publicis Groupe has pledged to provide funding and mentoring for 90 digital start-up projects, as the holding company celebrates its 90th anniversary this year. Harley-Davidson calls global review Gurjit Degun Harley-Davidson, the premium motorcycles-maker, is reviewing its global advertising, digital and media business. Apple confirms end of iAd support: but what went wrong? Tim Ocock Today's digital advertising industry doesn't want to be fixed, and doesn't particularly care about the end user experience, says the executive technical director of VML London. Adam & Eve/DDB splits with Lastminute.com as it scales back UK operation Maisie McCabe Adam & Eve/DDB has split with Lastminute.com as the former internet darling scales back its UK operation following its integration into the Swiss holiday company Bravofly Rumbo Group. Adland on the move: Starcom Mediavest Group Helen Hoddinott Campaign tours Starcom's new office in Farringdon, at the site of the old Turnmills nightclub. Jack Daniel's seeks agency for integrated brief Gurjit Degun Jack Daniel's, the Brown-Forman whiskey brand, is on the hunt for an agency to handle below-the-line activity. Twitter reveals insights from best social campaigns of 2015 Eimear Lambe Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016. Top Work St John Ambulance "Nursery Rhyme Inc" by Bartle Bogle Hegarty Becky Sloan and Joseph Pelling, the Blinkink directors behind the popular internet series Don't Hug Me I'm Scared, have brought their brand of puppetry to a St John Ambulance campaign. Ford "unlearn" by Blue Hive Ford's new campaign tells you to forget everything you know about the brand. HomeAway "why share it" by Saatchi & Saatchi HomeAway is taking the fight to Airbnb in its advertising, with a global campaign rubbishing the notion of sharing your holiday with strangers. Pick of the week: Popchips, Lucky Generals Brittaney Kiefer Popchips' new ad campaign, the first created by Lucky Generals since the agency won the account last year, is this week's pick. Coca-Cola "anthem" by Mercado-McCann Coca-Cola has released its first global campaign that brings all the variants of the drink under one banner - a move the company trialled in the UK in May 2015. Land Rover "#Hibernot 2016" by M&C Saatchi Land Rover has chosen Instagram as the focus of the latest iteration of its "#hibernot" campaign. Army "don't become a better you" by Karmarama Karmarama's new poster campaign for the British Army uses reverse psychology to attract recruits from Generation Z. Campaign Jobs SENIOR ACCOUNT MANAGER - Integrated Agency - great prospects - up to £35k £28k-35k depending on experience and level Judi Patton, London (East), London (Greater) Senior Creative Strategist £70 - £80K + benefits Rare Selection, London (Central), London (Greater) Strategy Director Up to £90K + bonus, health, pension Rare Selection, Central London Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London - £40k-£60k plus benefits Judi Patton, London (Greater) See all jobs

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