UK creative industries worth £84.1bn to UK economy; Nike creates YouTube series to target millennial women; A quarter of Brits plan to ‘digital detox’

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UK creative industries worth £84.1 billion to UK economy 26 January 16, Gurjit Degun Nicola Mendelsohn, the vice president for EMEA at Facebook, has welcomed figures from the government showing that the UK creative industries are worth £84.1 billion to the UK economy.   Nike creates YouTube series to target millennial women 26 January 16, Shona Ghosh Nike has tapped into the twin trends of fitness selfies and YouTube celebs for a new content marketing venture - an original YouTube series designed to appeal to young female consumers.   Twitter appoints American Express' Leslie Berland as CMO 26 January 16, Daniel Farey-Jones Twitter has appointed Leslie Berland, a senior global marketer at American Express, as its new CMO.   Vodafone and Scout Association tie-up to foster digital skills and online safety 26 January 16, Ben Bold Vodafone has partnered with The Scout Association to help young people develop digital skills while staying safe online, and has sponsored two new Scout skills badges.   Children spend more time online than watching TV 26 January 16, Susan Billinge Children and young adults aged five- to 16-years-old use the internet for an average of three hours a day and watch TV for 2.1 hours, according to the 2016 Childwise Monitor.   L'Oreal experiment finds direct videos most popular with young people 26 January 16, Gurjit Degun Direct and intimate how-to videos are the most popular among younger viewers, an experiment by L'Oreal has found.   Change4Life's sugar-tracking app tops app stores with 1m downloads amid obesity debate 26 January 16, Shona Ghosh Change4Life's Sugar Smart app has topped 1m downloads, and remained in the top ten most downloaded apps in the UK across Android and iOS.     26 January 16 From TV to IP, how John Logie Baird triggered the digital revolution Ninety years ago John Logie Baird publicly demonstrated the first television. While there are many arguments over whether Baird could truly be regarded as the "inventor" of the television... read more   26 January 16 A quarter of Brits plan to 'digital detox' in 2016 One in four (25%) Brits are planning to reduce their use of social media and digital needs by taking a digital detox this year, according to research commissioned by digital marketing agency, Greenlight... read more   26 January 16 Young people and TV, some facts Kids eh? A new online survey of children asking them about their media habits, by the research agency Childwise, caught BBC News's attention today and I was invited on to talk about it. Read more on... read more   26 January 16 The lowdown on creating award-winning content campaigns Content. It's a small word for a massively important element of marketing that has been embraced by advertisers and publishers alike. 55% of marketers plan to increase content marketing budgets over... read more   26 January 16 The Daily Poke: Heartfelt vodka Part of the beauty of giving gifts is surely to be there in person, to witness the delight as that special someone unwraps it. Absolut Vodka have realised this, and are making it easier to retain that... read more   26 January 16 Quality advertising depends on good data in 2016 The success of multi-channel campaigns in 2016 will depend on marketers creating quality-advertising campaigns, spurred on by the rise of programmatic and intelligent use of big data. Brands can gain... read more                   Project Director - Digital - London Agency   Competitive Salary KHWS, EC1M 4BU, London (Greater)   New Account Handling Team - GAD, AD, AM   £30000 - £80000 per annum + significant benefits The Great & The Good, London   Senior UX Architect   £70000 - £80000 per annum + Benefits Major Players, London   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)   HEAD OF CREATIVE OPERATIONS   Competitive Sky Betting & Gaming, Leeds, West Yorkshire   Head of Brand   competitive Durham University, Durham   Content Manager - Audi   £41,900 - £67,200 Audi, Milton Keynes, Buckinghamshire   Head of Marketing - (12 Month Maternity Cover)   £61,615 - £70,859 Department for Transport, London (Central), London (Greater)   Marketing Executive   Competitive + Benefits Wordwave International Ltd, London (Central), London (Greater)   Senior Device Account Manager   Competitive + benefits EE, London               See all jobs

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