Media AM - Weve names Pearman commercial director, Andy Coulson must rebuild his personal brand

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27th January 2016

Weve names Pearman as commercial director Tom Pearman, a sales director at Weve, O2's mobile arm, has become the commercial director. Andy Coulson's PR agency needs to rebuild his personal brand The biggest test of Andy Coulson's return to PR is not his ability to advise to brands but how he rebuilds his own personal brand, says Natalie Orringe. Creston warns of reduced revenue growth as clients stall on projects Creston, the marketing group that owns TMW, has warned of "significantly reduced" revenue growth for January in its latest financial update. Twitter appoints American Express' Leslie Berland as CMO Twitter has appointed Leslie Berland, a senior global marketer at American Express, as its new CMO. UK creative industries worth £84.1 billion to UK economy Nicola Mendelsohn, the vice president for EMEA at Facebook, has welcomed figures from the government showing that the UK creative industries are worth £84.1 billion to the UK economy. Danepak creates spoof retro aerobics ad Danepak, the Danish bacon brand, is jumping on the keep fit in January bandwagon with a comedy retro aerobics ad. Private Marketplace Deals: Setting yourself up for success As programmatic premium takes off, publishers and advertisers are turning to private marketplaces as a smart buying model. Check out our top tips for how you can make your deal transparent so that your partners share all your expectations.  Presented by OpenX Radio X's Bittersweet Symphony parody ad escapes ban Radio X's launch ad, which featured Chris Moyles enacting a parody of the 90s music video for Bittersweet Symphony, has escaped a ban by the ads regulator despite drawing dozens of complaints. L'Oreal experiment finds direct videos most popular with young people Direct and intimate how-to videos are the most popular among younger viewers, an experiment by L'Oreal has found. Ofcom hires easyJet deputy chair Charles Gurassa as Channel 4 chairman A City grandee who has experience of selling businesses and stock market flotations has been named by Ofcom as the new Channel 4 chairman. Latest blogs My Media Week: Piers North A week in the life of Piers North, strategy director at Trinity Mirror Solutions, where the acquisition of Local World last year has instilled a new sense of energy around regional sales. My Media Week: Anna Hickey It’s a people-focused start to the year for Anna Hickey, managing director at Maxus, as she kicks off a new people and culture programme and a shared parental leave policy. How CES will affect media While the early news that CES will be more ‘now’ and less ‘wow’ may be bad for technology fanatics, for us media planners this is great news. Commercial Sales Manager- Bath , BIKE Channel UK highly competitive salary with a company car and attractive commission / bonus scheme., Bath, Somerset Sales Performance Manager – Exhibitions , tfconnect £60,000 - £70,000 + bonus, London (Greater) Digital Sales Manager - Video, Content, Bloggers! , Ultimate Asset £40000 - £55000 per annum + commission and benefits, London Digital/Programmatic Sales Manager - Premium Roles , Section:Media Ltd 30k-35k + Comms, London (Central), London (Greater) Head of Creative Solutions - Leading Publisher - Multiplatform , Ultimate Asset £75000 - £100000 per annum + bonus and benefits, London

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