Thursday, 3 March 2011

Breaking news from Brand Republic - News Corp/Sky, Kitcatt Nohr, Trinity Mirror, Publicis London, General Mills

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Latest news
Hunt clears way for News Corp/Sky deal
Hunt clears way for News Corp/Sky deal
by Daniel Farey-Jones
03 March 2011, 08:27AM
Culture secretary Jeremy Hunt has accepted News Corporation's undertakings to spin off Sky News, clearing the media company's way to take full ownership of BSkyB.
Publicis buys Kitcatt Nohr to merge with Digitas
Publicis buys Kitcatt Nohr to merge with Digitas
by Matt Williams
03 March 2011, 08:00AM
Kitcatt Nohr Alexander Shaw, the UK-based direct marketing and digital agency, has been acquired by Publicis Groupe for an undisclosed sum.
Trinity Mirror considers charging for regional digital content
Trinity Mirror considers charging for regional digital content
by John Reynolds
03 March 2011, 09:45AM
Trinity Mirror has reported a tripling of pre-tax profits to £123.7m and said it is considering plans to experiment with paid-for content across its regional titles' websites.
Karen Buchanan appointed Publicis London chief executive
Karen Buchanan appointed Publicis London chief executive
by Matt Williams
03 March 2011, 07:00AM
Publicis London has parted company with its chief executive Neil Simpson and replaced him with The Red Brick Road's managing partner Karen Buchanan.
General Mills calls £80m Euro media review
General Mills calls £80m Euro media review
by Katherine Levy
03 March 2011, 08:00AM
General Mills, the US cereal and food group, is reviewing its estimated £80 million pan-European media business.
Scottish Government hires Feather Brooksbank
Scottish Government hires Feather Brooksbank
by Katherine Levy
03 March 2011, 09:56AM
The Scottish Government, formerly known as the Scottish Executive, has moved its media account, previously worth up to £80m, to Feather Brooksbank, ending a seven-year relationship with MediaCom.
American Express kicks-off search for direct agency
American Express kicks-off search for direct agency
by Sara Kimberley
03 March 2011, 08:00AM
American Express is looking for a direct marketing agency to work alongside its current roster agency OgilvyOne.
Engine launches central comms strategy unit
Engine launches central comms strategy unit
by Jeremy Lee
03 March 2011, 08:00AM
Engine Group has launched an integrated planning unit, called Engine Strategy, to act as central hub for its agencies.
Apple's Jobs reveals 'thinner and faster' iPad 2
Apple's Jobs reveals 'thinner and faster' iPad 2
by Sarah Shearman
03 March 2011, 08:55AM
Steve Jobs, Apple's chief executive, unveiled the latest version of the iPad tablet device at an event in San Francisco yesterday.
Gallo readies chilled red wine for summer push
Gallo readies chilled red wine for summer push
by Gemma Charles
03 March 2011, 08:00AM
E&J Gallo Winery is launching a red wine designed to be served chilled in a bid to boost summer sales.
IPC launches monthly interiors magazine Style At Home
IPC launches monthly interiors magazine Style At Home
by Katherine Levy
03 March 2011, 09:25AM
IPC Southbank will launch its seventh interiors title in May, taking monthly homes magazine Style At Home to the newsstand after a successful pilot.
Paper Round (3 March) - Which clients are advertising in the national press?
Paper Round (3 March) - Which clients are advertising in the national press?
by Sarah Johnson
03 March 2011, 09:35AM
Charities and activists take out ads across today's papers, with campaigns that highlight the growing humanitarian crisis in the Middle East.
Adland

The UK's biggest advertising, media and digital agencies, mapped.

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Intelligence
Sector Insight: Refreshing figures
Sector Insight: Refreshing figures
by Jane Bainbridge
22 February 2011, 12:00AM
In a market strongly associated with families, the main selling point for fruit juice and juice drinks is their contribution to a healthy diet.
Are you part of Middle Britain?
Are you part of Middle Britain?
by Richard Jenkings
21 February 2011, 08:30AM
Around 31 million people in the UK are part of the much mentioned group 'Middle Britain', but who exactly are they, asks Richard Jenkings, lead consultant, Experian Marketing Information Services, UK&I.
The power of the big screen
The power of the big screen
by Judith Kennedy
17 February 2011, 08:00AM
Data from the IPA TouchPoints3 survey shows that it's time for advertisers and planners to take cinema seriously, writes Judith Kennedy, associate director, Ipsos MediaCT.
Think BR

Walmsley on Digital: The great value mashup

Services such as Aislefinder.com and wheretheladies.at add value for both brands and consumers.


Also in the news
BSkyB's Darroch and Hunt to face media onslaught
by Arif Durrani, 02 March 2011, 11:42PM
Prince William and Kate launch official Royal Wedding site
by Arif Durrani, 02 March 2011, 02:14PM
Facebook reaches 30m milestone as newspapers face 'scary' future
by Daniel Farey-Jones, 02 March 2011, 04:00PM
MGN parts company with commercial exec
by Nina Rosandic, 02 March 2011, 04:51PM
Honda launches digital activity for 'Predictable Life' campaign
by Ed Owen, 02 March 2011, 11:25AM
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