Friday, 4 March 2011

Breaking news from Brand Republic - WPP, Mr Men, Interflora, OMD, TED ad gongs

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Latest news
WPP raises new media revenue target after 29% profits bounceback
WPP raises new media revenue target after 29% profits bounceback
by Daniel Farey-Jones
04 March 2011, 09:50AM
WPP has raised its target for new media revenues after making a strong recovery from the advertising recession, with a 28.5% rise in annual pre-tax profits to £851.3m.
Mr Men creates VIP character for Royal Wedding
Mr Men creates VIP character for Royal Wedding
by Sarah Shearman
04 March 2011, 08:56AM
Mr Men is introducing a new character, Little Miss Princess, ahead of the Royal Wedding in April, to mark the 40th anniversary of the popular children's book series created by Roger Hargreaves.
Interflora plots TV return after 25-year hiatus
Interflora plots TV return after 25-year hiatus
by Sarah Shearman
04 March 2011, 09:02AM
Interflora, the flower retailer, is returning to TV for the first time in 25 years in a bid to reconnect audiences with its "flower experts" and differentiate itself from the pre-packed flowers sector.
Starcom P&G chief Gallagher departs to lead OMD Vodafone account
Starcom P&G chief Gallagher departs to lead OMD Vodafone account
by Mark Banham
04 March 2011, 08:30AM
Avril Gallagher, client managing director EMEA at Starcom, is leaving the agency to head the global Vodafone account at rival network OMD.
Euro RSCG and W+K land TED ad gongs
Euro RSCG and W+K land TED ad gongs
by Sara Kimberley
04 March 2011, 08:56AM
Euro RSCG London and Wieden+Kennedy London were among the winners at this year's TED Ads Worth Spreading competition, for their work on Dulux and Nokia respectively.
Oxfam appoints Code Computerlove to digital account
Oxfam appoints Code Computerlove to digital account
by Sara Kimberley
04 March 2011, 08:41AM
Oxfam, the International aid and development charity, has appointed Code Computerlove to handle its digital marketing account.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Staff
04 March 2011, 09:14AM
Publicis gets a new chief executive as well as a new agency this week, while Burger King gets burned with the departure of its global CMO, in BR's round-up of the industry moves in advertising, marketing and media.
Paper Round (4 March) - Which clients are advertising in the national press?
Paper Round (4 March) - Which clients are advertising in the national press?
by Sarah Johnson
04 March 2011, 09:17AM
Supermarkets are out in force across the tabloids, while computer games are pushed in The Sun.
Adland

The UK's biggest advertising, media and digital agencies, mapped.

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Intelligence
Sector Insight: Refreshing figures
Sector Insight: Refreshing figures
by Jane Bainbridge
22 February 2011, 12:00AM
In a market strongly associated with families, the main selling point for fruit juice and juice drinks is their contribution to a healthy diet.
Are you part of Middle Britain?
Are you part of Middle Britain?
by Richard Jenkings
21 February 2011, 08:30AM
Around 31 million people in the UK are part of the much mentioned group 'Middle Britain', but who exactly are they, asks Richard Jenkings, lead consultant, Experian Marketing Information Services, UK&I.
The power of the big screen
The power of the big screen
by Judith Kennedy
17 February 2011, 08:00AM
Data from the IPA TouchPoints3 survey shows that it's time for advertisers and planners to take cinema seriously, writes Judith Kennedy, associate director, Ipsos MediaCT.
Think BR

Go back to first principles to make search pay

2010 saw unprecedented diversification in paid search advertising, writes Tom Jones, head of media, iCrossing.

Â

Also in the news
Apple's iPad 2 launch receives muted response
by Sarah Shearman, 03 March 2011, 03:51PM
Unilever names Mathieu senior VP marketing
by Loulla-Mae Eleftheriou-Smith, 03 March 2011, 04:04PM
Starbucks unveils 'posh coffee' brand
by Gemma Charles, 03 March 2011, 01:15PM
TomTom in search for digital agency
by Campaign staff, 03 March 2011, 11:55AM
Stella Artois invites online auditions for Cannes Film Festival
by Sara Kimberley, 03 March 2011, 12:00PM
Trinity Mirror considers charging for regional digital content
by John Reynolds, 03 March 2011, 09:45AM
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