Marketing Daily - McDonald's, Burger King sign up to government calorie counts, Subway opts out; plus Starbucks, Bupa, Sharp, and Pimm's

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing March 2011   Latest News   Department of Health calorie-count plan spurned by brands John Reynolds, 08 March 2011   Restaurant and fast-food chains Subway and Pizza-Express have rejected a government initiative...     Tesco refuses government Clubcard share plan Rachel Barnes, 08 March 2011   Tesco has revealed exclusively to Marketing that it will refuse to pass...     COI's Mark Lund exit: industry reaction Andrew McCormick, 08 March 2011   The replacement for outgoing COI chief executive Mark Lund will have a...     Starbucks to increase ad-spend with 'emotional' campaign Gemma Charles, 08 March 2011   Starbucks has unveiled a global campaign to highlight its emotional ties with...     Bupa shifts strategy to promote service range Alex Brownsell, 08 March 2011   Healthcare provider Bupa is overhauling its marketing strategy to promote a broader...     Pimm's aims to crash royal wedding parties John Reynolds, 08 March 2011   Diageo is plotting a tactical marketing campaign around next month's royal wedding,...       Also in the News   Editor's comment: Offline consumers represent rich pickings Noelle McElhatton, 08 March 2011   Sharp plots focus on 'inventive' heritage Sarah Shearman, 08 March 2011   LoveFilm commercial chief exits following Amazon take-over Rachel Barnes, 08 March 2011   Airlines warn tax could undermine London 2012 Olympics Loulla-Mae Eleftheriou-Smith, 08 March 2011   Tropicana partners with Guardian website for 'good news' Loulla-Mae Eleftheriou-Smith, 08 March 2011       Blogs & Forums   Latest Blog Entries   Do marketers really need the Census? Richard Lees   We all know the Government has to tackle the deficit by cutting non-essential services, but is the Census a valid...     Just saying 'Volvo' is enough... is it? Louise Kennedy   According to this lovely article in the Drum yesterday http://www.thedrum.co.uk/news/2011/03/07/19381-just-saying-volvo-is-enough-says-car-giant-as-it-rejects-worldwide-taglines-/, the future success of Volvo will be all about 'less...     China shows the world how to use casino’s to develop tourism and Singapore isn’t far behind Chris J Reed   Visit Britain can come up with all the initiatives it likes to promote Britain to Asians around the Royal Wedding,...             Whitepapers     MARKETING MANAGER, MDS COMPETITIVE SALARY, LONDON - LONDON BRIDGE Buying and Merchandising Manager - Thriving Online Business, GIM Recruitment £60k, Manchester Account Manager - London, Dynamic New Alliances Up to £35K, Senior Digital Account Manager - Marketing Agency, round8 £30-£40k, London Account Manager - Outstanding opportunity - CRM and eCRM - Top 5 global agency, Firehorse £25 - 32k dep on exp, Senior Manager - Product Marketing, Badenoch & Clark £80000 - £100000 per annum + excellent benefits package, London Senior Account Executive, Major Players £20000 - £23000 per annum, London Creative Account Manager - Retail, Michael Page Marketing £23000 to £28000 per annum, Leeds Search Marketing Manager, Michael Page Marketing £30000 to £35000 per annum, Leeds Account Executive, Michael Page Marketing £16000 to £19000 per annum, Manchester     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2011 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ►  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ►  July (132) ►  June (128) ►  May (143) ►  April (122) ►  March (142) ►  February (143) ►  January (141) ▼  2011 (1811) ►  December (101) ►  November (169) ►  October (160) ►  September (158) ►  August (154) ►  July (159) ►  June (166) ►  May (147) ►  April (132) ▼  March (174) Media PM - BSkyB, 'Hello Boys', 60 Second Spot, AO... 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