Tuesday, 3 May 2011

Digital PM - Aviva, Co-op, Oreo, Glam Media, Red Nose Day

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Aviva focuses on health for social media push
Aviva focuses on health for social media push
by Ed Owen
03 May 2011, 02:46PM
Aviva has launched a social media campaign called 'Healthy Cheer' designed to celebrate and encourage healthy activities.
Co-op partners O2 for location-based ad campaign
Co-op partners O2 for location-based ad campaign
by Ed Owen
03 May 2011, 03:22PM
The Co-op has joined O2's proximity marketing scheme 'You are Here' and will offer bottles of Dr Pepper to customers that visit one of its stores after being notified through their mobile phone.
Oreo creates online 'lick race'
Oreo creates online 'lick race'
by Sara Kimberley
03 May 2011, 12:09PM
Draftfcb London has launched a digital campaign for Oreo, encouraging people to compete in a biscuit-dunking "lick off".
Glam Media appoints Warner Bros' Attwells as commercial chief
Glam Media appoints Warner Bros' Attwells as commercial chief
by Ed Owen
03 May 2011, 12:21PM
Glam Media, the women's publishing network, has appointed Warner Brother's media strategist Malcolm Attwells as its new commercial director.
Text messaging raises £15.1m for Red Nose Day
Text messaging raises £15.1m for Red Nose Day
by Ed Owen
03 May 2011, 03:00PM
Mobile users used text messaging to raise £15.1m - just over a fifth of the total - for Red Nose Day, held on 18 March.
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Also in the news
P&G appoints new global digital marketing head
by Sarah Shearman, 03 May 2011, 11:10AM
Sony admits further data losses ahead of customer retention effort
by Daniel Farey-Jones, 03 May 2011, 09:36AM
Time Inc secures print subscribers free iPad access
by Katherine Levy, 03 May 2011, 11:28AM
Guinness to run first Apple iAd
by Sarah Shearman, 02 May 2011, 08:00AM
JWT New York hit by Microsoft account losses
by Katherine Levy, 03 May 2011, 09:25AM
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From the blogs
Publicis geographical revenue profile getting closer to Omnicom
Bob Willott
26/04/2011
Ofcom's 'most missed' media misses the point
David Brennan
20/04/2011
When shares under option lose their value, change the rules to compensate!
Bob Willott
18/04/2011
Enhanced Transparency and Consumer Control in Online Behavioural Advertising
Nick Stringer
15/04/2011
A graph to remember (we hope)
TESS ALPS
13/04/2011
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