Campaign Daily Fix - Public trust in advertising, Microsoft, Oreo, Royal Wedding, Specsavers

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03 May 2011

Latest News Advertising trusted by 69% of the public Sara Kimberley, 03 May 2011 Just over two thirds of the British public trust advertising to "some extent" or "to a great extent", while nearly half have a favourable opinion of the ad industry, according...   JWT New York hit by Microsoft account losses Katherine Levy, 03 May 2011 Microsoft has moved its US creative accounts for Bing and Office out of WPP's JWT New York, according to reports.   Oreo creates online 'lick race' Sara Kimberley, 03 May 2011 Draftfcb London has launched a digital campaign for Oreo, encouraging people to compete in a biscuit-dunking "lick off".   Royal Wedding is biggest televised event since Diana's funeral Maisie McCabe, 03 May 2011 Prince William and Kate Middleton's wedding ceremony had a combined TV audience of more than 26 million on Friday morning, the biggest UK audience since the funeral of Princess Diana...   Specsavers' astronaut TV ad takes off Sara Kimberley, 02 May 2011 Specsavers has broken a new TV ad, featuring poorly sighted astronauts landing at the wrong airport.     Also in the News P&G appoints new global digital marketing head Sarah Shearman, 03 May 2011   Sign-up for new Campaign email bulletins Sign-up for Campaign's new Daily Fix, breaking news and weekly Creative Fix email bulletins Sign-up for new Campaign email bulletins Latest Work Nike Golf 'the arrival' by Wieden + Kennedy Portland 03 May 2011 Nike Golf has launched its 20XI product line with a new campaign   Jammie Dodgers 'Toffee Dodgers' by VCCP 03 May 2011 Jammie Dodgers has launched a new TV campaign to launch Toffee Dodgers, its new flavour.   More Work   Blogs Latest Blog Entries The trick of confidence Steve Henry I love this industry. On one hand, it's the most trivial thing in the world, creating stuff which people would... WHAT MAKES US TURN OFF OUR BRAINS? Dave Trott One of my favourite TED talks is by Jill Bolte Taylor. She is neuroanatomist, a specialised form of brain researcher.... Albion West Coast’s start-up diary: Peanuts and Crackerjacks Glyn Britton It's baseball season again here in America.   Our home team is the Los Angeles Dodgers. Since some of us... More Blogs Manage my bulletins     Unsubscribe from this bulletin   Home     News     About Us     Contact Us     Advertising     Log in       Advertising Jobs     Marketing Jobs     Media Jobs     Digital Jobs     Design jobs     Direct Marketing Jobs   © Haymarket 1957 - 2011 All rights reserved