Tuesday, 3 May 2011

Marketing Daily - Sony PlayStation Network data loss crisis worsens; plus P&G, Guinness, John Lewis, and Vodafone

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Breaking news from Marketing
 
Breaking news from Marketing May 2011
 
Latest News
 
Sony admits further data losses ahead of customer retention effort
Daniel Farey-Jones,
03 May 2011
 

Sony has admitted the personal information of a further 24.6 million customers...
Sony: second data theft revealed
 
 
P&G appoints new global digital marketing head
Sarah Shearman,
03 May 2011
 

Procter & Gamble has appointed IIonka Laviz, associate director for its feminine...
Old Spice ad: P&G brand
 
 
Guinness to run first Apple iAd
Sarah Shearman,
02 May 2011
 

Diageo GB's first iAd, launching tomorrow (3 May), will promote the Guinness...
Guinness: unveils its first Apple iAd
 
 
John Lewis to sponsor Paralympic World Cup
Ed Owen,
03 May 2011
 

John Lewis has become a partner of the BT Paralympic World Cup,...
John Lewis: to sponsor BT Paralympic World Cup volunteer programme
 
 
Vodafone launches Taxi drive
Ed Owen,
03 May 2011
 

Vodafone is to sponsor a fleet of London Taxis adding phone chargers...
One of Vodafone's 500 patriotic taxi wraps
 
 
Burger King hires former McDonald's marketer
John Reynolds,
28 April 2011
 

Burger King has appointed former McDonald's marketer Jo Blundell as its new...
Jo Blundell: BK marketing director
 
 
 
Also in the News
 
Gucci owner PPR bolsters sports portfolio with Volcom brand
Sarah Shearman,
03 May 2011
 
Thorntons issues second profit warning in four months
John Reynolds,
03 May 2011
 
Npower promotes Football League sponsorship with 'shirt' ads
Alex Brownsell,
28 April 2011
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Is Facebook killing the creative brief?
CHRIS BARRACLOUGH
 

With developments in creative technology, the growth of social networking, crowd-sourcing and the blogosphere, many clients are scrabbling around for...
 
 
The trick of confidence
Steve Henry
 

I love this industry. On one hand, it's the most trivial thing in the world, creating stuff which people would...
 
 
WHAT MAKES US TURN OFF OUR BRAINS?
Dave Trott
 

One of my favourite TED talks is by Jill Bolte Taylor. She is neuroanatomist, a specialised form of brain researcher....
 
 
 
 
 
 
Whitepapers
 
 
 
 
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