Wednesday, 4 January 2012

Breaking news from Brand Republic - Paddy Power, travel brands, BlackBerry, FT, IPC Media

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Latest news
Paddy Power rapped by ASA over Luis Suarez ad
Paddy Power rapped by ASA over Luis Suarez ad
by Sarah Shearman
04 January 2012, 09:27AM
Paddy Power, the betting company, has been rapped by the Advertising Standards Authority (ASA) for using Liverpool footballer Luis Suarez in an ad, when he was too young to be featured.
Major travel brands launch January sale onslaught
Major travel brands launch January sale onslaught
by Loulla-Mae Eleftheriou-Smith
04 January 2012, 08:30AM
Travel companies including British Airways, Virgin Atlantic, TUI and Thomas Cook have kicked off their annual price promotions in a bid to bump up bookings for summer holidays.
BlackBerry tablets in firesale as retailers slash prices
BlackBerry tablets in firesale as retailers slash prices
by Matthew Chapman
04 January 2012, 09:10AM
Retailers are slashing the price of the BlackBerry PlayBook tablet computer range after disappointing sales.
FT lifts cover price for second time in three months
FT lifts cover price for second time in three months
by John Reynolds
04 January 2012, 09:41AM
The Financial Times has quietly lifted the cover price of its weekday edition in the UK from £2.20 to £2.50, its second cover price rise within the past three months.
Tickner swaps TMG for IPC Media
Tickner swaps TMG for IPC Media
by Maisie McCabe
04 January 2012, 08:30AM
IPC Media, owner of NME and Marie Claire, has appointed Jon Tickner, formerly head of media solutions at Telegraph Media Group, in the new role of creative development director.
Tata calls £4m Tetley tea media review
Tata calls £4m Tetley tea media review
by Ian Darby
03 January 2012, 03:50PM
Tata Global Beverages is reviewing its £4m UK media planning and buying account.
Autoglass casts Facebook competition winner in TV ad
Autoglass casts Facebook competition winner in TV ad
by Sara Kimberley
04 January 2012, 08:53AM
Car windscreen repair specialist Autoglass has crowdsourced the star of its new TV ad from Facebook for the first time.
Network Rail awards washroom contract to Admedia
Network Rail awards washroom contract to Admedia
by Maisie McCabe
04 January 2012, 09:10AM
Network Rail, the operator of London train stations such as Victoria, Waterloo and Liverpool Street, has awarded Admedia the first contract to sell advertising in its washrooms.
Opinion
Think BR: When the Chinese talk about air... what does that mean?
Think BR: When the Chinese talk about air... what does that mean?
by John Coll
28 December 2011, 08:00AM
Western brands wanting to succeed in China need to shed their assumptions, writes John Coll, director, Ipsos MORI.
Think BR: How to maximise your intangibles in a potential insolvency situation
Think BR: How to maximise your intangibles in a potential insolvency situation
by Stuart Whitwell
27 December 2011, 08:30AM
For brands facing insolvency it is vital that lucrative intangibles are separated from their poorer performing counterparts, writes Stuart Whitwell, managing director, Intangible Business.
Think BR: A shopper's paradise
Think BR: A shopper's paradise
by Tim Watson and Richard Matthews
23 December 2011, 08:00AM
Modern retailers need to get to grips with data to respond to the current and future needs of their customers, write Tim Watson, strategy director at Ogilvy Action, and Richard Matthews, head of customer insight at Logica.
Intelligence
Tapping into New Year's resolutions
Tapping into New Year's resolutions
by Alice Dunn
28 December 2011, 08:30AM
With New Year approaching, many marketers will seek to profit from all the resolution making that goes on, writes Alice Dunn, marketing executive, Kantar Media.
Seven best practices for building a smart ad
Seven best practices for building a smart ad
by Ariel Geifman
21 December 2011, 08:00AM
The major ad servers handle hundreds of billions of impressions, providing an invaluable resource in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst, MediaMind.
Also in the news
Thomas Cook replaces Redknapps with 'destination focused' ads
by Loulla-Mae Eleftheriou-Smith, 03 January 2012, 01:22PM
Nintendo readies app store
by Matthew Chapman, 03 January 2012, 12:44PM
Direct Line recruits guest comics for TV ads
by Alex Brownsell, 03 January 2012, 11:59AM
Charles Allen and Peter Bazalgette knighted in New Year's honours list
by Maisie McCabe, 03 January 2012, 11:58AM
Aldi 'tea' is most-liked ad of 2011
by Sara Kimberley, 03 January 2012, 11:10AM
From the blogs
First day back?
@gordonmacmillan
04 January 2012, 9:37AM
Huffington Post plans to launch ten international sites
@gordonmacmillan
04 January 2012, 9:17AM
Should agencies take on 'morally bankrupt' clients?
Chris Arnold
04 January 2012, 12:32AM
Commodity Flying
Richard Mabbott
03 January 2012, 4:59PM
Hammersmith Flyover - Campaign to the rescue ?
Martin Bowley
03 January 2012, 4:22PM
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