Media PM - Chris Blackhurst, TV advertising, Google Squared, Route, product placement

Having trouble viewing this? View in web browser View text-only version     Latest News Blackhurst puts focus on ads at seven-day Indy 28 February 2013 In an era of declining print sales, Chris Blackhurst knows advertising will...    Is traditional TV advertising still good value for money? 28 February 2013 Given the rise of new digital channels, do brands investing in linear...    Arif Durrani: Google's Squared is another welcome media boost Arif Durrani, 28 February 2013 So we have lost our AAA credit rating and Moody's expects UK...    Is this outdoor's new Route to ad success? 28 February 2013 By covering all outdoor formats, Postar's successor should help the medium sell...    Expert views on an underwhelming two years of product placement in the UK Maisie McCabe, 28 February 2013 Two years after the introduction of product placement to the UK, it...    Product launches could turn your brand into one big joke on social media Russell Davies, 28 February 2013 Telling someone about your Twitter feed is like telling them about your...    Inside... Ad2One 28 February 2013 The digital ad sales house is collaborating with publishers and advertisers to...      Also in the News M2M captures Lidl's £21m media account Maisie McCabe, 28 February 2013 Scottish Power kicks off £7m media review Sara Kimberley, 28 February 2013 ITV to outperform TV market in 2013 Maisie McCabe, 28 February 2013 Thinkbox Planning Awards deadline looms Maisie McCabe, 28 February 2013 Nivea to sponsor The Cube on ITV Maisie McCabe, 28 February 2013     Blogs The ABC Regional Publications Multi-platform report [infographic] Polly Becker ABC have created an infographic to represent yesterday's Regional Publications Multi-platform report. The graphic shows that there has been huge... I predict a big data riot John Carroll Who owns the data we personally generate every day, the digital traces we leave behind each second? This "big data"... Please, can we get some perspective on industry numbers? James Grant - VINDICO It was a busy Tuesday at Thinkbox towers last week – as well as telling us why, in their humble... While everyone now has access to a publishing platform, doesn?t mean quality editorial is a dying art Louise Chunn One of the first things that crops up in conversation is the language of digital. The word content is over-used... Latest readership figures are easy on the i John Carroll The latest set of National Readership Survey (NRS) results published today (15 February) continues to show the national decline in... What on earth do you wear to a Disrupterthon ? Sue Unerman I went to my first "Disrupterthon" last week. When I told one colleague that this was where I was... From Lincoln to Abbey Road ? an outdoor media trip John Carroll Last night, Daniel Day-Lewis deservedly won the Best Actor BAFTA for his portrayal of President Lincoln. Indeed, 150 years ago... What took Mindshare so long to promote Creighton? Arif Durrani Mark Creighton's promotion to chief executive of WPP's Mindshare has been well received among the media fraternity, with one industry...     Syndication Sales Executive, News International Salary + Benefits, St Katherines Dock Event Sales Manager, Manu Forti 30K - 32K Basic + 30% com, City of London Editor - Editor, Carreras Lathane Associates - CLA £45000 - £50000 per annum + £43000 -£50000 tax free equivalent, Dubai Data Analyst, Lipton Fleming £20000 - £30000 per annum, London Sales Executive/Account Manager, Morgan Rutherford Associates upto £35K+Commission, London       To Guarantee delivery, add us to your address book. ( How? ) Manage my bulletins Send to a friend Unsubscribe to this bulletin   Home     News     About Us     Contact Us     Advertising     My Media Week     Log in       Advertising     Marketing     Media     Sales Promotion     Market Research     Digital     Public Relations     Design     Events     Direct Marketing   © Haymarket 1957 - 2013 All rights reserved

The Wall - Were Yahoo right to ban flexible working?

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Were Yahoo right to ban flexible working? 28 February 2013, 2:44PM Yahoo caused a bit of a stir this week with the news that head of HR Jackie Reses had sent an internal memo announcing that, as of June, flexible working arrangements would be banned completely. Does size matter? When collaboration is not a good thing 28 February 2013, 10:00AM The recent story about the new Seesaw crowdsourcing app got me thinking about the impact of digital on decision-making, collaboration and creativity. This is what Seesaw says about itself: “The purpose of Seesaw is pretty simple: you can instantly create a poll by taking a picture, and have friends (and strangers) vote on it. You can then send out a request for decision-making help through social networks or text message. How to use Twitter as a sales channel 28 February 2013, 9:30AM There is no denying that Twitter is an exceptional social media platform, but how many organisations really make the most of the 140 character window of opportunity it offers and how much impact can it really have as a business tool? With Tesco at its centre - how the horsemeat scandal spread socially [infograpahic] 28 February 2013, 9:09AM As Tesco slowly responds to the horsemeat scandal in terms of social media, although you it has announced a new consumer food news website, you can see from this infographic that by far and away it remains the most connected with the food chain scandal in social channels. The fail trail - the do's and don'ts when a social media PR crises hits [infographics] 27 February 2013, 3:31PM More often than not, silence is never the best option when it comes to company gaffes. A holding statement acknowledging an issue is good, it shows empathy and action. The next step is to establish the facts of the scenario and to make a further, timely response when these are established. Spotify to the rescue? Digital music brings boost to the industry 27 February 2013, 1:04PM Music sales have have risen for the first time in 14 years, mostly on the back of the industry realising it is to their advantage to make music easily and legally available online. The details emerged in two reports that were released yesterday. The IFPI Digital Music Report showed a 0.3% rise, amazingly the biggest rise since 1999. A report by the NPD group showed that peer-to-peer music download services dropped by 17%. Social media spend by marketers set to more than double ? led by consumer goods 27 February 2013, 11:15AM Social media spending as a percentage of marketing budgets will more than double over the next five years, according to a survey of almost 500 chief marketing officers in the US, which also found integration of social remains a key issue. Social is a potent business weapon - it's time brands got serious 27 February 2013, 11:10AM As companies begin to realise customer experience is the next battleground in the social world, social media presents both challenges and opportunities. A social strategy is no longer just a nice to have, and is often seen as the primary driver behind the increased customer focus in many organisations today – CEOs in many instances are the ones paving the way for this social focus. Is Twitter worth its $10bn valuation? Yes it is and it could be the next Google 27 February 2013, 10:26AM Last month there was a report saying that Twitter had officially been valued at more than $9bn following an offer to staff by asset management firm BlackRock. That provided a new valuation of the microblogging firm, which had previously been valued in the $8bn and $11bn ballpark. Nice park. Instagram passes 100 million active user mark 26 February 2013, 8:38PM Instagram has just announced that it has passed the 100 million active user landmark. That’s a huge achievement for the Facebook own photo app coming as it does after a bumpy few months. Back in December Instagram changed its terms and conditions, angering users who were worried about their pictures being sold without their consent and contributing to a string of events that led to the site losing 20 million users. BR Insight Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast) In an age where social media and brand image are irrevocably linked, org... New Laws for Online Advertising: Are You Compliant? (Webcast) New rules from the UK Committee on Advertising Practices (CAP) covering ... Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports) The online retail industry is developing at a rapid pace; evolving in li... Multiple Digital Touch Points: One Voice (Webcast) Powering a consistent brand message across a multichannel campaign calls... SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports) This hard-hitting expert report forms the final chapter of our 2-part SE... Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports) This hard-hitting expert report forms the final chapter of our 3-part ca... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders