Marketing Daily - HTC boosts marketing budget for crucial One smartphone push; plus Unicef, Hotel Chocolat, Freeview, and Danone

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View in web browser View text-only version   Breaking news from Marketing February 2013   Latest News   HTC boosts budget for One smartphone push John Reynolds, 20 February 2013   HTC, the Taiwanese smartphone maker, is rolling out a major in-house marketing...     Helen Edwards: horsemeat crisis proves marketers have lost sight of the true meaning of brand Helen Edwards, 20 February 2013   When supply-chain issues mean brands no longer seem to stand for what...     4G auction result set to prompt marketing war John Reynolds, 20 February 2013   Vodafone, 02, EE, Three and BT are the winning bidders for the...     Unicef UK names Rebecca Walton as brand head Gemma Charles, 20 February 2013   Unicef UK has appointed former Save the Children marketer Rebecca Walton as...     Why the stripped-down simplicity of Vine presents a big opportunity Mel Exon, co-founder of BBH Labs, 20 February 2013   Someone far wiser than me pointed out not so long ago that...     Hotel Chocolat unveils global website Gemma Charles, 20 February 2013   Hotel Chocolat, the luxury chocolate retailer, has launched a global digital platform,...     Freeview claims households spend £200 a year on unwatched TV Sara Kimberley, 20 February 2013   Freeview is to launch a TV ad campaign that questions whether customers...     Champions of Design: Vlisco 19 February 2013   The enduring success of the producer of specialised, wax-printed cloth has seen...     Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant? We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant - free registration.   Also in the News   Danone to shed 900 jobs John Reynolds, 20 February 2013   Barclays marketers warned they must adhere to new brand 'values' Alex Brownsell, 19 February 2013   Apple retains top spot but UK brands fall, says Brand Finance survey John Reynolds, 19 February 2013       Blogs     Where’s the beef? The cost of quality at the expense of value Jonathan Weeks   Following the recent revelations regarding beef products, Jon Weeks Director in Ipsos Marketing explores quality and value. Food scandals...     Curiouser and curiouser: How scientific thinking feeds creativity Jeremy Garner   Within the next two weeks the Nasa robot, Curiosity, currently exploring the red planet, will start an excavation mission that...     What Netflix’s ‘House of Cards’ really means for TV Lindsey Clay   You might have heard that the on-demand subscription service Netflix recently invested in a series of exclusive TV content in...     Who wants to be average? Jane Hodson, Managing Partner, M&C Saatchi MILK   The most damning of all the pejoratives - average. Average intelligence, average height, average earnings. The word average doesn't really...     Blind data or blind date? Get the Valentine’s Day edge. Mark Tomkins, TDA   Our industry is built on data. We spend our lives extracting and extrapolating it. We're experts at sifting and...             Whitepapers     New Laws for Online Advertising: Are You Compliant? (Webcast)   New rules from the UK Committee on Advertising Practices (CAP) covering ...     Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)   The online retail industry is developing at a rapid pace; evolving in li...     Multiple Digital Touch Points: One Voice (Webcast)   Powering a consistent brand message across a multichannel campaign calls...     SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)   This hard-hitting expert report forms the final chapter of our 2-part SE...     Inventive Strategies to Win Over the Student Market (Webcast)   With the average student spending over 3.7 hours a day online and a comb...         Product Marketing Manager - Food & Beverage (copy), Travelodge £40,000 - £50,000 Depending On Experience, Oxfordshire Head Office but UK Travel Brand Manager, The Glenmorangie Company Competitive Plus Benefits, Edinburgh Trade / Shopper Marketing Manager, Axis Search £45k + Car allowance + Benefits, North West (can also be Home Based but with 1-2 days per week in the NW Office) Senior Digital Online Executive, Jayne Peirce £24K Basic + Realistic OTE up to £36K, Hampshire Senior Direct Marketing Officer, Stopgap £30980 - £32610 per annum, City of London Online Development Manager, Three £Competitive + excellent benefits, Maidenhead Propositions Delivery Manager, Three £Excellent + bonus & benefits, Maidenhead Research Manager, Central London, £28-40k, Major Players £28000 - £40000 per annum, London Front-End Developer, Source £180 - £205 per day, City of London Digital Developer, GoodEgg Digital £35,000-£40,000 + bonus and benefits, Central London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2013 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ▼  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ▼  February (133) Media PM - Chris Blackhurst, TV advertising, Googl... 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