Breaking news from Brand Republic - Woman's Hour Power List, Nokia, SodaStream, Halfords, Cadbury

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Cilla Snowball and Mumsnet founders make Woman's Hour Power List by Maisie McCabe 12 February 2013, 09:41AM Cilla Snowball, the group chairman and group chief executive of Abbot Mead Vickers BBDO, Mumsnet founders Carrie Longton and Justine Roberts, and the culture secretary Maria Miller have all made a list of the most powerful women in the UK. Nokia recruits City analysts to 'understand opportunity' of social media by Ben Bold 12 February 2013, 08:00AM Nokia is hiring City analysts to improve the way it uses digital and social-media data for marketing campaigns, according to one of its senior marketers. SodaStream confident banned TV ad will return in 'Coronation Street slot' by Gemma Charles 12 February 2013, 08:00AM SodaStream's UK managing director has expressed her confidence that an ad banned last year will air again in the coming months. Halfords appoints Mother to £12m advertising account by Ian Darby 11 February 2013, 03:24PM Halfords, the cycling and car accessories retailer, has appointed Mother to handle its £12m advertising account. Cadbury plots to extend Joyville campaign across brand portfolio by John Reynolds 12 February 2013, 08:00AM Cadbury is set to broaden its Dairy Milk ad positioning, 'Joyville', across its range of confectionery products. Brand marketing overtakes digital as 'most-prized skill', claims survey by Ben Bold 12 February 2013, 08:00AM Brand marketing has been cited as the most important skill for prospective marketing employees, overtaking online and web development. Fairtrade Foundation seeks 'deeper' engagement with 2013 activity by John Reynolds 12 February 2013, 08:00AM The Fairtrade Foundation is to introduce the strapline 'Go further', as the charity aims to encourage commercial partners and consumers to make a bigger commitment to Fairtrade. B&Q rolls out 'Handy prices' brand strategy by Gemma Charles 12 February 2013, 08:00AM B&Q has unveiled a multi-million-pound campaign to promote its shift to an 'everyday low pricing' strategy. Promotion:Online Retailers: Stepping up to the digital challenges of 2013 New technology, multi-platform purchase journeys and increasing consumer expectations are just some of the factors making an impact on retail in 2013. Read how you can stay ahead here   Opinion Experiments to evaluation: social media gets serious by Claire Beale 08 February 2013, 08:00AM You might notice there's something of a theme to this week's issue. We spotted it too, and decided to embrace it with a flash on the front cover: Social in focus. Is the consumer mood deteriorating amid triple-dip recession predictions? The Marketing Society Forum by 07 February 2013, 08:30AM Asda Income Tracker data paints a bleak picture of continued pressure on family income. Intelligence Which cooking sauce brand is most prominent online? Brand barometer by Gemma Charles 08 February 2013, 08:30AM Dolmio is the most prominent, with Patak's in second place. Brand Barometer: Mooncup's latest viral campaign reviewed by 08 February 2013, 08:00AM Social video expert Goviral evaluates Mooncup's latest viral campaign, with "ones to watch" from Chanel No5, Bentley and Beefeater 24. Also in the news The Lighthouse Company hires Sinead Greenaway as MD by Jeremy Lee, 11 February 2013, 04:14PM Halfords appoints Mother to £12m advertising account by Ian Darby, 11 February 2013, 03:24PM Superdrug launches Valentine's Day ad campaign by Jeremy Lee, 11 February 2013, 12:06PM Sony Mobile global marketing boss Steve Walker departs by Alex Brownsell, 11 February 2013, 11:35AM News now is not the newspaper says FT editor by Gordon MacMillan, 11 February 2013, 10:36AM Norway is the world's most advanced nation in terms of digital media by Ian Darby, 11 February 2013, 11:40AM Latest Blog Entries The Target Chalet Greg Taylor, 12 February 2013 PREDATORY FLOWERS Dave Trott, 12 February 2013 Blind data or blind date? Get the Valentine's Day edge. Mark Tomkins, TDA, 11 February 2013 Demystifying mobile Mark Bainbridge, 11 February 2013 From Lincoln to Abbey Road - an outdoor media trip John Carroll, 11 February 2013 Score! Greg Taylor, 11 February 2013 Latest jobs Head of Digital Project Management - Top 5 advertising agency Recruiter The Blueprint Salary £85000 - £100000 per annum + package Location London Product Marketing Manager - Food & Beverage Recruiter Travelodge Salary £40,000 - £50,000 Depending On Experience Location Oxfordshire Head Office but UK Travel Brand & Marketing Manager Recruiter Stopgap Salary £55000 - £65000 per annum Location London Producer/Developer - Apps & Web Recruiter GoodEgg Digital Salary £35-40k + Bonus & Benefits Location Central London B2B Marketing Manager Recruiter Salt Salary £45000 - £48000 per annum + Bonus and Benefits Location North London Head of Marketing Recruiter Direct Recruitment Salary £50-60k Location Greater London BR Insight New Laws for Online Advertising: Are You Compliant? (Webcast) New rules from the UK Committee on Advertising Practices (CAP) covering ... 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