Marketing Daily - Rolex beats Apple to Superbrands crown; plus Audi, Innocent, Galaxy, and Mozilla

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View in web browser View text-only version   Breaking news from Marketing February 2013   Latest News   Rolex named number one consumer Superbrand for second year running Ben Bold, 25 February 2013   Premium watchmaker Rolex has been voted the UK's number one consumer brand...     Audi rolls out first augmented-reality ads to promote R8 supercar Alex Brownsell, 25 February 2013   Audi is launching its first augmented-reality (AR) ad campaign in the UK,...     Innocent founders to step away from business as Coke takes greater share John Reynolds, 22 February 2013   Coca-Cola is to increase its stake in Innocent Drinks, snapping up at...     Galaxy revives classic strapline in Audrey Hepburn ad spot John Reynolds, 22 February 2013   Galaxy is reviving its classic '"Why have cotton when you can have...     Mozilla launches Firefox operating system to take on Google and Apple Matthew Chapman, 25 February 2013   Mozilla is taking aim at Google, Apple, BlackBerry and Microsoft with the...     Cheeky Bingo unveils TV campaign and revamped sponsorship idents Gemma Charles, 25 February 2013   Cheeky Bingo, the UK's biggest free online bingo site, is launching a...     Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant? We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant - free registration.   Also in the News   Am I being unreasonable?! Dealing with difficult customers in the digital age Suzy Bashford, 22 February 2013   John Lewis to allow online customers to return purchases to convenience stores Ben Bold, 22 February 2013       Blogs     Learning by Unlearning â€" Some of the Most Powerful Lessons are Lessons Unlearned Brand Learning   This post is provided by Craig Scott, Marketing Capability Director at Brand Learning , global experts in transforming Marketing Capabilities....     The Future: planning for the attention deficit Mark Holden   By now we are all well aware that the media landscape is going through a process of digital acceleration. There...     Where’s the beef? The cost of quality at the expense of value Jonathan Weeks   Following the recent revelations regarding beef products, Jon Weeks Director in Ipsos Marketing explores quality and value. Food scandals...     Curiouser and curiouser: How scientific thinking feeds creativity Jeremy Garner   Within the next two weeks the Nasa robot, Curiosity, currently exploring the red planet, will start an excavation mission that...     What Netflix’s ‘House of Cards’ really means for TV Lindsey Clay   You might have heard that the on-demand subscription service Netflix recently invested in a series of exclusive TV content in...             Whitepapers     Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)   In an age where social media and brand image are irrevocably linked, org...     New Laws for Online Advertising: Are You Compliant? (Webcast)   New rules from the UK Committee on Advertising Practices (CAP) covering ...     Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)   The online retail industry is developing at a rapid pace; evolving in li...     Multiple Digital Touch Points: One Voice (Webcast)   Powering a consistent brand message across a multichannel campaign calls...     SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)   This hard-hitting expert report forms the final chapter of our 2-part SE...         Marketing Director, SPE Resourcing £65,000 + Package, Oxfordshire/Wiltshire/Berkshire/Hampshire Product Marketing Manager - Food & Beverage (copy), Travelodge £40,000 - £50,000 Depending On Experience, Oxfordshire Head Office but UK Travel CRM Campaign Execution Manager, Barclays competitive salary plus excellent benefits, Coventry Senior Rewards Programme Manager, Barclays competitive + benefits, London Brand Manager, The Glenmorangie Company Competitive Plus Benefits, Edinburgh Trade / Shopper Marketing Manager, Axis Search £45k + Car allowance + Benefits, North West (can also be Home Based but with 1-2 days per week in the NW Office) Senior Digital Online Executive, Jayne Peirce £24K Basic + Realistic OTE up to £36K, Hampshire Head of Ad Ops / Technical Operations - (Tech Sector), Guru Careers circa £50k, London (SE1) Key Account Manager, Jarlett de Grouchy £44000 - £54000 per annum + Bonus + Pension + Healthcare, London Qualitative Research Manager - Awarding Boutique - £32K-£45K, Major Players £32000 - £45000 per annum + Excellent Benefits Package, City of London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2013 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ▼  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ▼  February (133) Media PM - Chris Blackhurst, TV advertising, Googl... 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