Friday, 8 February 2013

Digital AM - YouTube, Campaign Viral Chart, Social Brands, Monster, Nintendo

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Digital AM
Latest news
Kevin Mathers takes the helm at YouTube
Kevin Mathers takes the helm at YouTube
by Maisie McCabe
08 February 2013, 08:02AM
Kevin Mathers, director of media solutions at Google UK, has been promoted to the position of managing director of YouTube, sales and operations as Google looks to boost the video site in the UK.
Campaign Viral Chart: David Beckham H&M spot takes third place
Campaign Viral Chart: David Beckham H&M spot takes third place
by Ben Hall
08 February 2013, 08:57AM
In a chart dominated by Super Bowl ads, Guy Richie's H&M spot, starring David Beckham, is the third most-shared this week.
Social Brands: accountability continues to elude social marketers
Social Brands: accountability continues to elude social marketers
by Ben Bold
08 February 2013, 11:44AM
Yesterday's Social Brands conference, in association with Marketing, indicated that while social media is revolutionising the marketing landscape, with further forays into uncharted territory come new challenges.
Brand barometer: Social media performance of Nintendo
Brand barometer: Social media performance of Nintendo
by Staff
08 February 2013, 08:00AM
A look at the performance of Nintendo in social media over the past four months.
Monster.co.uk unveils first TV ad since 2008
Monster.co.uk unveils first TV ad since 2008
by Maisie McCabe
07 February 2013, 03:36PM
Monster.co.uk is returning to TV advertising for the first time in five years, as part of a targeted above-the-line campaign to encourage people to "find better" jobs.
Also in the news
Google+'s Marvin Chow: 'We want to bring more magic to users'
by Matthew Chapman, 07 February 2013, 08:00AM
H&M unveils David Beckham underwear film
by Maisie McCabe, 06 February 2013, 04:17PM
Will Twitter's $1m Vine investment bear fruit?
by , 07 February 2013, 08:00AM
Latest Blog Entries
The sweet smell of thrift
Greg Taylor, 08 February 2013
Capturing the Super Bowl buzz
James Withey, 07 February 2013
MAYBE WE SHOULD ALL HAVE BEEN THERE THEN
Lol and Nat, 07 February 2013
Ojo-catching
Greg Taylor, 07 February 2013
Are you a Metricmaniac?
Chris Arnold, 07 February 2013
Sales and marketing law isn't child's play but it can be fun!
Ardi Kolah, 06 February 2013
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