Tuesday 26 February 2013

Media AM - Martin Sorrell, Google, Channel 4, BT, Mobile World Congress, Keith Weed

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Media AM Bulletin
 
 
 
*   Latest News
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Sorrell: says Twitter is a PR medium
Sir Martin Sorrell says Twitter is not an advertising medium
Gordon MacMillan, 26 February 2013

Sir Martin Sorrell, the WPP chief executive, has said in an interview...

  
Google launches Squared to help bridge adland's digital skills gap
Google launches Squared to help bridge adland's digital skills gap
Arif Durrani, 25 February 2013

Google officially launched its digital training initiative called Squared tonight, described as...

  
Nokia: used Hollyoaks product placement
Channel 4 poll 'proves effectiveness' of product-placement activity
Matthew Chapman and Ben Bold, 26 February 2013

Nokia, Yeo Valley and Uncle Ben's are among several brands that claim...

  
The Premier League: BT won the rights to 38 League games
BT confirms deal to buy ESPN UK&I
Maisie McCabe, 25 February 2013

BT has agreed a deal to buy ESPN's UK and Ireland TV...

  
Mobile World Congress 2013
Day one at Mobile World Congress 2013: Phones, phablets & tabtops
James Chandler, head of mobile at Mindshare UK, 26 February 2013

Armed with my Nokia Lumia 800 and iPhone 4 at this year's...

  
Unilever's Keith Weed: four steps to connecting with a mobile world
Unilever's Keith Weed: four steps to connecting with a mobile world
Keith Weed, chief marketing officer, Unilever, 26 February 2013

Ahead of his keynote speech at Mobile World Congress, Unilever chief marketing...

  
*   Also in the News
*
Inside...TalkSPORT
21 February 2013
Things We Like
21 February 2013
Tech start-ups prepare to enter 'Dragons' Den'
21 February 2013
Glucklich promises to be no shrinking violet at SMG
21 February 2013
Is the ABC stuck in the last century?
21 February 2013
Arif Durrani: The battle for newspaper ad spend has never been bloodier
Arif Durrani, 21 February 2013
Netflix has become the envy of TV with so much data on our viewing habits
Russell Davies, 21 February 2013
 
 
Blogs
Please, can we get some perspective on industry numbers?
James Grant - VINDICO

It was a busy Tuesday at Thinkbox towers last week – as well as telling us why, in their humble...

While everyone now has access to a publishing platform, doesn?t mean quality editorial is a dying art
Louise Chunn

One of the first things that crops up in conversation is the language of digital. The word content is over-used...

Latest readership figures are easy on the i
John Carroll

The latest set of National Readership Survey (NRS) results published today (15 February) continues to show the national decline in...

What on earth do you wear to a Disrupterthon ?
Sue Unerman

I went to my first "Disrupterthon" last week. When I told one colleague that this was where I was...

From Lincoln to Abbey Road ? an outdoor media trip
John Carroll

Last night, Daniel Day-Lewis deservedly won the Best Actor BAFTA for his portrayal of President Lincoln. Indeed, 150 years ago...

What took Mindshare so long to promote Creighton?
Arif Durrani

Mark Creighton's promotion to chief executive of WPP's Mindshare has been well received among the media fraternity, with one industry...

Time to kill the ?unique??
Sue Unerman

Q: When is a unique visitor not a unique visitor ? A: Most of the time. Which as...

Premier League clips win will prompt The Sun to go behind paywall
John Reynolds

If there was ever a question whether The Sun website would go behind a paywall, like sister title The Times,...

 
 
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