marketing your business online: The Wall > Grammy's, Fashion Week and snowstorm fuel Vine's growths

Tuesday, 12 February 2013

The Wall > Grammy's, Fashion Week and snowstorm fuel Vine's growths

Grammy's, Fashion Week and snowstorm fuel Vine's growths

12 February 2013, 2:41PM

When three weeks ago Twitter announced the launch of Vine, the app that shares six seconds of video in a tweet, many people rolled their eyes, questioning what of value could be done in such a short space of time.

With American Express now you can pay with Twitter

12 February 2013, 11:07AM

If you drew up a list of ways you thought you might be able to pay for products in the near future, paying with Tweet might not have been there, but American Express and Twitter are making this happen.

Buddy or business? It's time for Facebook to come out one way or the other

12 February 2013, 7:58AM

Facebook is one of those global brands that has become the victim of its own success. A straw poll of Facebook-related headlines over any given month throws up a mixture of celebratory growth stories, alarming claims about privacy, and the usual one we all know and love about a teenager who throws a house party which is invaded by a thousand gatecrashers, (“It just got out of hand so fast, I didn’t realise so many people would show up!” she said).

Facebook faces legal battle over like button

11 February 2013, 7:16PM

What would Facebook be without the "Like button"?

The button that is an part part integral of the social network is now the subject of a legal challenge in the US with a claim that Facebook has violated certain patent rights. The case has been brought by a firm called Rembrandt Social Media that says it owns two patents that it accuses Facebook of infringing.

Adobe fight myths with metrics in Marketing Cloud

11 February 2013, 3:12PM

Man wired up to Adobe's 'BS' detector to separate myths from metrics

This post is provided by our partner Adobe

In their continuing fight to ride the wave of emerging technology and tame the data collected from social media, marketers have a new suite of tools to arm their brands with.

Now is the time for brands to review their Instagram content strategy

11 February 2013, 11:44AM

When Instagram launched its web profiles and yanked integration with Twitter a few months back, brands quickly started to evaluate their content strategies in terms of telling a larger story with their photos. Now, with last week’s announcement of Instagram's Web Feed, brands must look at their strategy again - perhaps changing course.

FT editor: "News now is not the newspaper"

11 February 2013, 10:14AM

It is perhaps not a surprise to hear but Financial Times editor Lionel Barber, talking about the digital revolution at the paper, put it quite starkly in the Observer yesterday as he said that news was not now in the paper — that was the job of the web.

Where and how do consumers really talk about brands and what impact does it have?

11 February 2013, 9:11AM

Talk about the latest buzz phrase, 'earned media', and typically one of the first things marketers think about is social media and its ability to make brand messages go viral. Social media is a growing and important channel for brands to create Word of Mouth, but does it offer brands the biggest opportunities for harnessing consumer power? Whether we're sitting watching TV 'en famille', chatting in the school playground or talking around the water cooler, if there's a great (or terrible!) new TV advertising campaign (David Beckham for H&M, anyone?), then this can also stimulate a hearty debate about the merits of the campaign or the product it's advertising.

Can Netflix's House of Cards survive its $100 million bet?

08 February 2013, 3:36PM

This week House of Cards was made exclusively available on Netflix, the online subscription based video streaming service. This bold move from a television aggregator that delivers content through a relatively low cost subscription model, to being a content producer (and one with deep pockets - House of Cards alone cost over $100 million to make), does have the potential to compete with both producers and distributors of broadcast content.

Should brands be getting on board with Vine?

08 February 2013, 12:00PM

There has been something of a debate going on about Vine, Twitter’s recently launched six six-second tool, and whether brands should be getting on board with it or if it is something that they can, at least for now, ignore. We have already seen a lot brands creating Vines as we reported on The Wall recently and earlier this week we highlighted football clubs that were also taking to Vine as well.