| Latest news | |  | | | | | Heineken UK is launching a multimillion-pound marketing campaign for Foster's to begin a year-long celebration of the lager brand's 125th anniversary. | | |  | | | | | Iberia, the Spanish airline, has appointed the Ogilvy Group as its global creative agency to look after its advertising and direct business, following a six-month pitch process. | | |  | | | | | Tesco is testing a TV and movie service through its Blinkbox platform, which will be free to Clubcard holders. | | |  | | | | | Unilever is partnering with Metro in a marketing offensive that will feature the publication of a 24-page, Unilever-branded mini edition of the free title. | | |  | | | | | HMV's marketing boss Mark Hodgkinson has become one of the latest casualties at the beleaguered retailer, after it announced a further 60 redundancies in its head office. | | |  | | | | | Glue Isobar, the Aegis-owned agency, has appointed Douglas Le Patourel as the business director on its pan-European Kellogg account. | | |  | | | | | Channel 4 has secured the hotly contest television rights for the Sochi 2014 and Rio 2016 Paralympic Games following its acclaimed coverage of the London 2012 Paralympics, leaving the BBC out in the cold. | | |  | | | | | News International's tabloid Sun on Sunday had a strong start to the year, with a monthly rise of 6.8% rise to take it above 2 million sales again. | | | | | Promotion:Online Retailers: Stepping up to the digital challenges of 2013 | 
| New technology, multi-platform purchase journeys and increasing consumer expectations are just some of the factors making an impact on retail in 2013. Read how you can stay ahead here | | | | | | Opinion | |  | | | | | You might notice there's something of a theme to this week's issue. We spotted it too, and decided to embrace it with a flash on the front cover: Social in focus. | | |  | | | | | Asda Income Tracker data paints a bleak picture of continued pressure on family income. | | | | | Intelligence | |  | | | | | Dolmio is the most prominent, with Patak's in second place. | | |  | | | | | Social video expert Goviral evaluates Mooncup's latest viral campaign, with "ones to watch" from Chanel No5, Bentley and Beefeater 24. | | | | | | | Latest jobs | | | | | | Account Manager | | Recruiter Gemini Search | | Salary £25000 - £30000 per annum | | Location City of London | | |  | | |
No comments:
Post a Comment