Monday, 25 February 2013

Breaking news from Brand Republic - Superbrands, FT, Sunday Times, Firefox OS, Cheeky Bingo

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Latest news
Rolex named number one consumer Superbrand for second year running
Rolex named number one consumer Superbrand for second year running
by Ben Bold
25 February 2013, 08:54AM
Premium watchmaker Rolex has been voted the UK's number one consumer brand for the second year running, according to a list compiled by Superbrands, with Apple and Microsoft in second and third positions respectively.
Pearson chief John Fallon denies the FT is for sale as sales increase 4%
Pearson chief John Fallon denies the FT is for sale as sales increase 4%
by Maisie McCabe
25 February 2013, 09:43AM
Pearson chief executive John Fallon has denied that the Financial Times is for sale, as the company's annual results show the FT Group reported sales of £443m in 2012, an increase of 3.7% year on year.
Sunday Times mag strikes a prescient note with Nick Clegg cover
Sunday Times mag strikes a prescient note with Nick Clegg cover
by Gordon MacMillan
25 February 2013, 09:04AM
The Sunday Times magazine found fortune on Sunday as it ran a cover story interview with Liberal Democrat leader, Nick Clegg, on the day he was forced to deny claims of a cover-up of sexual misconduct by a former party boss.
Mozilla launches Firefox operating system to take on Google and Apple
Mozilla launches Firefox operating system to take on Google and Apple
by Matthew Chapman
25 February 2013, 09:38AM
Mozilla is taking aim at Google, Apple, BlackBerry and Microsoft with the launch of a mobile operating system (OS) that will see the firm branch out from its core web browser business.
Cheeky Bingo unveils TV campaign and revamped sponsorship idents
Cheeky Bingo unveils TV campaign and revamped sponsorship idents
by Gemma Charles
25 February 2013, 09:00AM
Cheeky Bingo, the UK's biggest free online bingo site, is launching a multimillion-pound ad campaign, as part of a move to appeal to a younger audience.
Innocent founders to step away from business as Coke takes greater share
Innocent founders to step away from business as Coke takes greater share
by John Reynolds
22 February 2013, 04:25PM
Coca-Cola is to increase its stake in Innocent Drinks, snapping up at least 22% more of the shares in the smoothie maker, and will hold more than 80% of the company's stock.
Galaxy revives classic strapline in Audrey Hepburn ad spot
Galaxy revives classic strapline in Audrey Hepburn ad spot
by John Reynolds
22 February 2013, 02:27PM
Galaxy is reviving its classic '"Why have cotton when you can have silk?'"strapline in an advertising campaign featuring Audrey Hepburn, as previously revealed in Marketing magazine.
Google shifts Chrome account from BBH to 72andSunny
Google shifts Chrome account from BBH to 72andSunny
by Jeremy Lee
22 February 2013, 11:31AM
Google has moved its global advertising account for its Chrome browser out of Bartle Bogle Hegarty and into 72andSunny.
Promotion:[Live webcast:]Social Media: 7 Steps To Empower Your Employees

How can you manage social media internally? Brand Republic’s webcast will reveal a 7 step guide to putting social at the heart of you organisation – secure your free place here
 
Opinion
It's about time someone put an end to flat beer ads
It's about time someone put an end to flat beer ads
by Ian Darby
21 February 2013, 08:00AM
Sales of cask ale are on the rise. That's the brown-coloured stuff that turns you fat and farty, as opposed to the yellow lager stuff that turns you fat and fighty.
Helen Edwards: horsemeat crisis proves marketers have lost sight of the true meaning of brand
Helen Edwards: horsemeat crisis proves marketers have lost sight of the true meaning of brand
by Helen Edwards
20 February 2013, 10:30AM
When supply-chain issues mean brands no longer seem to stand for what they claim, it is time for marketers to ensure that their products keep their promises.
Will we ever want an 'emotional' relationship with a bank, especially Barclays?
Will we ever want an 'emotional' relationship with a bank, especially Barclays?
by Rachel Barnes
19 February 2013, 11:30AM
'I've got a big meeting with the big cheese from the big studios. It's the big time with the big bucks.' So said Sir Anthony Hopkins in a series of bank ads back in 2000.
Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum
Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum
by
21 February 2013, 08:30AM
Nokia is recruiting City experts to help it improve the way it uses social-media data in its marketing
Intelligence
Am I being unreasonable?! Dealing with difficult customers in the digital age
Am I being unreasonable?! Dealing with difficult customers in the digital age
by Suzy Bashford
22 February 2013, 11:30AM
Now that consumers have a plethora of platforms via which to complain about poor customer service, Suzy Bashford asks how brands can turn negative into positive.
Which scotch whisky brand is most prominent online? Brand barometer
Which scotch whisky brand is most prominent online? Brand barometer
by Gemma Charles
22 February 2013, 08:30AM
The Balvenie is the most prominent, with Glenfiddich and Johnnie Walker in second place.
Also in the news
Eurostar reignites battle between England and France in new ad
by Sara Kimberley, 22 February 2013, 11:55AM
John Lewis to allow online customers to return purchases to convenience stores
by Ben Bold, 22 February 2013, 11:15AM
IPA reveals Women of Tomorrow shortlist
by Maisie McCabe, 22 February 2013, 11:24AM
Marie Curie 'symmetry' by DLKW Lowe
by , 22 February 2013, 10:54AM
Jessica Ennis to become face of Santander
by Ben Bold, 22 February 2013, 10:05AM
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