| Latest news | |  | | | | | David Beckham's ad for H&M has risen to be the most-shared ad this week, while viral sensation Sweet Brown makes the most of her internet fame to promote Shortline Dental in the US. | | |  | | | | | Heinz has been sold to the high-profile US financier Warren Buffett for $28bn (£18bn). | | |  | | | | | No doubt there are a lot of agencies out there that have dreamed about doing this, but few have ever done it. One small agency has however taken the leap and replaced a client's website with a letter claiming the client owes it money. | | |  | | | | | Jaguar's new F-Type model stars in the music video for singer-songwriter Lana Del Rey single 'Burning Desire', which will also be the title track to a Jaguar-produced short feature film. | | |  | | | | | UTV Media has restructured its sales team for TalkSport and Sport magazine and will move from teams selling by platform, to multidisciplinary agency focused teams, led by three new group business directors. | | |  | | | | | Diageo is launching its "biggest ever innovation" drive for the Gordon's brand with the introduction of a new collection of flavoured gins. | | |  | | | | | There was an air of inevitability about the swathes of falls in circulation figures for UK magazines in the last six months of 2012. | | | | | Promotion:Online Retailers: Stepping up to the digital challenges of 2013 | 
| New technology, multi-platform purchase journeys and increasing consumer expectations are just some of the factors making an impact on retail in 2013. Read how you can stay ahead here | | | | | | Opinion | |  | | | | | To build or to buy. That's the question exercising the majority of ad agency chief executives as they look to broaden their service portfolio. | | |  | | | | | So it's caipirinhas all round at Horseferry Road, then, as Channel 4 builds on the success of last year's London Paralympic Games to secure a once-in-a-lifetime trip to Rio de Janeiro in 2016. | | |  | | | | | I was fortunate enough to be invited on to Radio 4's Today programme last week to talk about brands. The show's (increasingly cantankerous) interviewer John Humphrys was mulling whether advertising actually worked. "Do we really buy this rubbish," he... | | | | | Intelligence | |  | | | | | MAC is the most prominent, with Lancome in second place. | | |  | | | | | Marketers need to develop the ability to observe issues affecting their brand, use that information to develop a strategy, then act decisively at a pace to match their customers, writes Graham Oakes. | | | | | | | Latest jobs | | | | | |  | | |
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