Breaking news from Brand Republic - BA, Govt apprenticeship brief, Twitter, Sky, RAC

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news British Airways calls global media review by Maisie McCabe 21 February 2013, 08:00AM British Airways is reviewing its global media planning and buying account, currently held by ZenithOptimedia. Agencies line up for apprenticeship brief by Ian Darby 21 February 2013, 08:00AM Advertising agencies have been approached with a brief to promote the Government's apprenticeships drive. Twitter launches advertising API by Gordon MacMillan 21 February 2013, 08:57AM Twitter last night launched its long-awaited advertising API and that means significant changes both for Twitter and its advertisers. Sky blocks out Netflix and LoveFilm again with Disney deal by Maisie McCabe 21 February 2013, 09:33AM BSkyB is to launch a new TV channel, Sky Movies Disney, after renewing its relationship with The Walt Disney Company, the fourth such deal since competition authorities decided not to regulate Sky's power in the market. RAC promises to be 'the motorist's champion' in new ads by Alex Brownsell 21 February 2013, 09:07AM The RAC is promising to be the "motorist's champion" with a marketing strategy that will feature the breakdown specialist looking to recruit new customers with free-fuel incentives. The New York Times to sell off Boston Globe by Gordon MacMillan 21 February 2013, 08:55AM The New York Times Company has again announced plans to sell-off The Boston Globe and focus resources on its flagship newspaper and journalism. Reckitt kicks off digital ad contest by Sara Kimberley 21 February 2013, 08:00AM Reckitt Benckiser, the owner of Durex and Vanish, is reviewing its UK digital roster. Argos axes TV shopping channel by John Reynolds 21 February 2013, 09:35AM Argos is axing its television shopping channel, less than two years after its launch, after it failed to meet expectations. Promotion:Online Retailers: Stepping up to the digital challenges of 2013 New technology, multi-platform purchase journeys and increasing consumer expectations are just some of the factors making an impact on retail in 2013. Read how you can stay ahead here   Opinion Helen Edwards: horsemeat crisis proves marketers have lost sight of the true meaning of brand by Helen Edwards 20 February 2013, 10:30AM When supply-chain issues mean brands no longer seem to stand for what they claim, it is time for marketers to ensure that their products keep their promises. Will we ever want an 'emotional' relationship with a bank, especially Barclays? by Rachel Barnes 19 February 2013, 11:30AM 'I've got a big meeting with the big cheese from the big studios. It's the big time with the big bucks.' So said Sir Anthony Hopkins in a series of bank ads back in 2000. Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum by 21 February 2013, 08:30AM Nokia is recruiting City experts to help it improve the way it uses social-media data in its marketing Intelligence Technology: Dell's reinvention strategy by 21 February 2013, 08:30AM The founder of the PC manufacturer is to retake control of the struggling brand, writes Kim Benjamin. AR News app by 21 February 2013, 08:00AM Publishers should welcome an app that turns stories for adults into stories for children, Jeremy Lee writes. Also in the news Tech start-ups prepare to enter 'Dragons' Den' by , 21 February 2013, 08:00AM Dennis Publishing opens digital production unit by Maisie McCabe, 21 February 2013, 08:00AM Pernod Ricard picks AnalogFolk for Malibu by Ian Darby, 21 February 2013, 08:00AM Fold7 scoops Somersby brief as Carlsberg appoints Santo by Sara Kimberley, 21 February 2013, 08:00AM BETC London recruits Morris as head of art by Jeremy Lee, 21 February 2013, 08:00AM OMD again tops rankings in The Gunn Report For Media by Ian Darby, 21 February 2013, 08:00AM ZenithOptimedia lands Kayak brief by Arif Durrani, 21 February 2013, 08:00AM BBH captures Pirelli global ad brief by Jeremy Lee, 21 February 2013, 08:00AM Channel 5 hires Aegis' Duffy for trading role by Maisie McCabe, 21 February 2013, 08:00AM Latest Blog Entries Changes to comparative price ad rules by ASA take immediate effect Ardi Kolah, 21 February 2013 Where's the beef? The cost of quality at the expense of value Jonathan Weeks, 20 February 2013 Rebranding recycling Greg Taylor, 20 February 2013 I SAW FIVE RED CARS GO BY, AND I KNEW IT WAS GOING TO BE A SUPER GOOD PLAY Lol and Nat, 19 February 2013 Curiouser and curiouser: How scientific thinking feeds creativity Jeremy Garner, 19 February 2013 A lovely email from Cupid himself Lol and Nat, 19 February 2013 Latest jobs Product Marketing Manager - Food & Beverage (copy) Recruiter Travelodge Salary £40,000 - £50,000 Depending On Experience Location Oxfordshire Head Office but UK Travel Head of Digital Project Management - Top 5 advertising agency Recruiter The Blueprint Salary £85000 - £100000 per annum + package Location London Business Director Recruiter Blue Skies Marketing Recruitment Salary £60000 to £70000 per annum Location London European Trade Marketing Manager Recruiter The Simmance Partnership Salary £60K + bonus and benefits Location Richmond, Surrey Producer/Developer - Apps & Web Recruiter GoodEgg Digital Salary £35-40k + Bonus & Benefits Location Central London Graphic Designer Recruiter JCDecaux Salary Up to £28,000 Location London BR Insight Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast) In an age where social media and brand image are irrevocably linked, org... New Laws for Online Advertising: Are You Compliant? (Webcast) New rules from the UK Committee on Advertising Practices (CAP) covering ... Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports) The online retail industry is developing at a rapid pace; evolving in li... Multiple Digital Touch Points: One Voice (Webcast) Powering a consistent brand message across a multichannel campaign calls... SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports) This hard-hitting expert report forms the final chapter of our 2-part SE... Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports) This hard-hitting expert report forms the final chapter of our 3-part ca... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders