Friday, 8 February 2013

Breaking news from Brand Republic - YouTube, Monster, FSA, Campaign Viral Chart, Trading Places

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Latest news
Kevin Mathers takes the helm at YouTube
Kevin Mathers takes the helm at YouTube
by Maisie McCabe
08 February 2013, 08:02AM
Kevin Mathers, director of media solutions at Google UK, has been promoted to the position of managing director of YouTube, sales and operations as Google looks to boost the video site in the UK.
Monster.co.uk unveils first TV ad since 2008
Monster.co.uk unveils first TV ad since 2008
by Maisie McCabe
07 February 2013, 03:36PM
Monster.co.uk is returning to TV advertising for the first time in five years, as part of a targeted above-the-line campaign to encourage people to "find better" jobs.
Horse meat tests demanded by FSA
Horse meat tests demanded by FSA
by John Reynolds
08 February 2013, 09:49AM
Food retailers have been told that they must carry out tests on their processed beef products, after the shock revelation that some Findus beef lasagne ready meals contained up to 100% horse meat.
Campaign Viral Chart: David Beckham H&M spot takes third place
Campaign Viral Chart: David Beckham H&M spot takes third place
by Ben Hall
08 February 2013, 08:57AM
In a chart dominated by Super Bowl ads, Guy Richie's H&M spot, starring David Beckham, is the third most-shared this week.
Iris appoints Chris Slough as chief client officer
Iris appoints Chris Slough as chief client officer
by Sara Kimberley
08 February 2013, 09:16AM
Iris has appointed Chris Slough, Proximity London's managing director, as chief client officer of Europe.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Staff
07 February 2013, 09:33AM
Ogilvy & Mather and Dare look for replacement UK leaders as Jaimes Leggett and his wife Lee relocate to Australia, and former Marks & Spencer chief Stuart Rose is appointed chairman at Fat Face, in this week's round-up of people moves across advertis...
Steve Atkinson returns to OOH with Outdoor Plus
Steve Atkinson returns to OOH with Outdoor Plus
by Arif Durrani
08 February 2013, 09:58AM
Steve Atkinson, the former group sales director of Clear Channel, is returning to outdoor as the commercial director of Jonathan Lewis' Outdoor Plus.
Swinton Insurance appoints BJL ahead of rebrand
Swinton Insurance appoints BJL ahead of rebrand
by Maisie McCabe
08 February 2013, 09:34AM
Swinton Insurance has appointed Manchester-based BJL to its estimated £3m ad account, with a long-term brief to develop and reinvigorate the insurance brand.
Talon hires James Copley for client services
Talon hires James Copley for client services
by Maisie McCabe
08 February 2013, 08:01AM
Talon, the outdoor agency, has appointed James Copley, the former chief operating officer of Kinetic UK, as managing partner, as it prepares to take on the outdoor business for Omnicom media agencies.
Promotion:Online Retailers: Stepping up to the digital challenges of 2013

New technology, multi-platform purchase journeys and increasing consumer expectations are just some of the factors making an impact on retail in 2013. Read how you can stay ahead here
 
Opinion
Experiments to evaluation: social media gets serious
Experiments to evaluation: social media gets serious
by Claire Beale
08 February 2013, 08:00AM
You might notice there's something of a theme to this week's issue. We spotted it too, and decided to embrace it with a flash on the front cover: Social in focus.
Is the consumer mood deteriorating amid triple-dip recession predictions? The Marketing Society Forum
Is the consumer mood deteriorating amid triple-dip recession predictions? The Marketing Society Forum
by
07 February 2013, 08:30AM
Asda Income Tracker data paints a bleak picture of continued pressure on family income.
Intelligence
Which cooking sauce brand is most prominent online? Brand barometer
Which cooking sauce brand is most prominent online? Brand barometer
by Gemma Charles
08 February 2013, 08:30AM
Dolmio is the most prominent, with Patak's in second place.
Brand Barometer: Mooncup's latest viral campaign reviewed
Brand Barometer: Mooncup's latest viral campaign reviewed
by
08 February 2013, 08:00AM
Social video expert Goviral evaluates Mooncup's latest viral campaign, with "ones to watch" from Chanel No5, Bentley and Beefeater 24.
Also in the news
Starbucks opens first franchise store in the UK
by John Reynolds, 07 February 2013, 12:45PM
H&M unveils David Beckham underwear film
by Maisie McCabe, 06 February 2013, 04:17PM
Rugby Football League signs up Kingstone Press as major sponsor
by Gemma Charles, 07 February 2013, 12:49PM
Disney 'exploring exit' for ESPN UK
by Maisie McCabe, 07 February 2013, 10:32AM
Trop50 launches limited-edition £555 designer dress
by John Reynolds, 07 February 2013, 09:04AM
Latest Blog Entries
The sweet smell of thrift
Greg Taylor, 08 February 2013
Capturing the Super Bowl buzz
James Withey, 07 February 2013
MAYBE WE SHOULD ALL HAVE BEEN THERE THEN
Lol and Nat, 07 February 2013
Ojo-catching
Greg Taylor, 07 February 2013
Are you a Metricmaniac?
Chris Arnold, 07 February 2013
Sales and marketing law isn't child's play but it can be fun!
Ardi Kolah, 06 February 2013
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BR Insight
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
The online retail industry is developing at a rapid pace; evolving in li...
Multiple Digital Touch Points: One Voice (Webcast)
Powering a consistent brand message across a multichannel campaign calls...
SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)
This hard-hitting expert report forms the final chapter of our 2-part SE...
Inventive Strategies to Win Over the Student Market (Webcast)
With the average student spending over 3.7 hours a day online and a comb...
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
At its very core, marketing is storytelling, resonating emotionally with...
Social Media ROI: Turning Conversations Into Conversions In 2013 (Expert Reports)
This hard-hitting expert report forms the final chapter of our 3-part ca...


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