Wednesday 27 February 2013

Digital AM - Social media spending, Mobile World Congress, Pringles, PeerIndex, ITV

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Social media spend by marketers set to skyrocket
Social media spend by marketers set to skyrocket
by Gordon MacMillan
27 February 2013, 11:20AM
Social media spending as a percentage of marketing budgets will more than double over the next five years, according to a survey of almost 500 chief marketing officers in the US, which also found integration of social remains a key issue.
Day Two at Mobile World Congress 2013: Firefox, smartwatches and security
Day Two at Mobile World Congress 2013: Firefox, smartwatches and security
by James Chandler, head of mobile at Mindshare UK
27 February 2013, 11:22AM
It is near impossible to try and articulate the sheer size of Mobile World Congress. Besides the eight exhibition halls, each large enough to house over 300 stands, there's the conference theatre, press centre and countless networking areas.
Pringles to run Fan Versus Flavour digital campaign
Pringles to run Fan Versus Flavour digital campaign
by John Reynolds
27 February 2013, 11:11AM
Pringles is running an EMEA-wide digital campaign to promote its new Roast Chicken flavour variant, and is to reveal subsequent flavours on its Facebook page.
PeerIndex to offer 'authentic word-of-mouth at scale'
PeerIndex to offer 'authentic word-of-mouth at scale'
by Nicola Clark
27 February 2013, 09:19AM
Social influence company PeerIndex is launching a new service designed to drive word of mouth marketing on social networks in exchange for perks and discounts.
ITV pre-tax profits rise 6% led by growth in digital and production
ITV pre-tax profits rise 6% led by growth in digital and production
by Maisie McCabe
27 February 2013, 08:53AM
ITV has reported profit before tax of £348m in 2012, up 6% year on year and led by double-digit growth in the broadcaster's production and digital revenues, while spot-ad revenues remained flat.
Government calls in Blue Rubicon to help fight cyber crime
Government calls in Blue Rubicon to help fight cyber crime
by John Owens
27 February 2013, 10:05AM
The Government is on the verge of a major comms initiative to combat the £27bn scourge of cyber crime.
Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant?
We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant free registration
 
Also in the news
Sir Martin Sorrell says Twitter is not an advertising medium
by Gordon MacMillan, 26 February 2013, 10:32AM
Sony to launch 'most ambitious' campaign for the Xperia Z
by Maisie McCabe, 26 February 2013, 12:38PM
Unilever's Keith Weed: four steps to connecting with a mobile world
by Keith Weed, chief marketing officer, Unilever, 26 February 2013, 11:30AM
Day one at Mobile World Congress 2013: Phones, phablets & tabtops
by James Chandler, head of mobile at Mindshare UK, 26 February 2013, 11:28AM
Channel 4 poll 'proves effectiveness' of product-placement activity
by Matthew Chapman and Ben Bold, 26 February 2013, 10:43AM
Latest Blog Entries
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Greg Taylor, 27 February 2013
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