Friday 22 February 2013

Media AM - Mirror Group, Mail Online, Women of Tomorrow shortlist, Campaign Viral Chart, Microsoft

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Media AM Bulletin
 
 
 
*   Latest News
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Carat Manchester handed £6m Mirror Group account
Carat Manchester handed £5m Mirror Group account
Arif Durrani, 22 February 2013

Carat Manchester is believed to have picked up the £5 million media...

  
Mail Online and Guardian lead record highs for newspaper sites in January
Mail Online and Guardian lead record highs for newspaper sites in January
Arif Durrani, 22 February 2013

There were record numbers attracted to UK newspaper sites in January, led...

  
Nicola Mendelsohn: president of the IPA
IPA reveals Women of Tomorrow shortlist
Maisie McCabe, 22 February 2013

Twenty-seven women from across the media, digital, branding and creative industries have...

  
Heineken: innovative intern interviewing becomes fifth most-shared ad this week
Campaign Viral Chart: Google smashes the competition
Ben Hall, 22 February 2013

Google's futuristic 'Project Glass' has returned to the chart this week with...

  
Microsoft: Christine Mullin to exit
Microsoft UK's online and ad chief steps down
John Reynolds, 22 February 2013

Christine Mullin, Microsoft UK's chief operating officer of its online and advertising...

  
Farrow & Ball: appoints M2M to its international media planning and buying account
Farrow & Ball appoints M2M
Maisie McCabe, 22 February 2013

Farrow & Ball, the luxury paint and wallpaper brand, has appointed M2M...

  
*   Also in the News
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Kellogg's partners with ITV's CITV
Maisie McCabe, 22 February 2013
Trading Places: this week's people moves
Staff, 22 February 2013
PlayStation 4 invests in social media to win new generation of gamers
Ben Bold, 21 February 2013
Oscar Pistorius dropped by Nike
John Reynolds, 21 February 2013
 
 
Blogs
While everyone now has access to a publishing platform, doesn?t mean quality editorial is a dying art
Louise Chunn

One of the first things that crops up in conversation is the language of digital. The word content is over-used...

Latest readership figures are easy on the i
John Carroll

The latest set of National Readership Survey (NRS) results published today (15 February) continues to show the national decline in...

What on earth do you wear to a Disrupterthon ?
Sue Unerman

I went to my first "Disrupterthon" last week. When I told one colleague that this was where I was...

From Lincoln to Abbey Road ? an outdoor media trip
John Carroll

Last night, Daniel Day-Lewis deservedly won the Best Actor BAFTA for his portrayal of President Lincoln. Indeed, 150 years ago...

What took Mindshare so long to promote Creighton?
Arif Durrani

Mark Creighton's promotion to chief executive of WPP's Mindshare has been well received among the media fraternity, with one industry...

Time to kill the ?unique??
Sue Unerman

Q: When is a unique visitor not a unique visitor ? A: Most of the time. Which as...

Premier League clips win will prompt The Sun to go behind paywall
John Reynolds

If there was ever a question whether The Sun website would go behind a paywall, like sister title The Times,...

I can hear clearly now the train has gone
John Carroll

A young man gets on the train and I can see his ineffective white earphones from my seat. I glance...

 
 
Jobs of the Week

Digital Sales Executive, HR Dept

£25k plus commission, Orpington

Sales Manager - Institutional Sales - London, Dow Jones

Excellent salary plus Bonus, London

Publicity Manager, Discovery Networks

Competitive Salary, London

Account Manager/Director - Outdoor Company, Greene Media Network

up to £45,000 (dependant on experience) + Commission, London

Digital Director - on Beauty/Cosmetics Client at top agency, Harrison Dear

To £60,000 (dep on exp), London

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