Latest news | | | | | | Health pressure groups are to demand the phasing out of all alcohol advertising as part of their latest campaign to tackle Britain's drinking problem. | | | | | | | Jamie Oliver's high-street restaurant chain, Jamie's Italian, has appointed Oystercatchers to oversee the hiring of its first advertising agency. | | | | | | | Tesco has today gone live with its food news website, as it seeks to shed light on its food supply chain in light of the horsemeat scandal. | | | | | | | Kwon Oh-Hyun of Samsung is 2012's most successful brand building chief executive after presiding over a $20bn increase in brand value, according to Brand Finance. | | | | | | | Abbott Mead Vickers BBDO, Adam&Eve/DDB and DLKW Lowe are among the agencies understood to have made it on to the Government's delayed creative framework, while agencies like DraftFCB and TMW are on the digital roster. | | | | | | | WPP is understood to be holding discussions about merging its integrated agency G2 into Ogilvy Group. | | | | | | | Scottish Power is reviewing its £7 million UK media planning and buying account. | | | | | | | Brothers Cider has revamped the packaging across its range and is rolling out a £5m marketing campaign to promote it as a premium brand. | | | | Promotion:[Live webcast:]Social Media: 7 Steps To Empower Your Employees |
| How can you manage social media internally? Brand Republic’s webcast will reveal a 7 step guide to putting social at the heart of you organisation – secure your free place here | | | | Opinion | | | | | | As consumers grapple with the emotional fallout of the recession, brands can no longer merely say they are responsible, they must show it in every facet of their business, writes David Benady. | | | | | | | Sir Martin Sorrell reckons that Moody's decision to strip the UK of its AAA rating is further proof that (for now) we should all be looking to the Next 11 countries and even, still, the BRICS for growth. | | | | | | | Recession-hit, stay-at-home consumers are embracing the 'joy of missing out' by shunning what brands want them to do and focusing on their personal priorities in life, writes Nicola Kemp. | | | | | | | Route, the out of home measurement system formerly known as Postar, provided a truly eye-opening example of big data in action at its launch today, Glen Wilson, managing director of Posterscope, explains. | | | | | | | When supply-chain issues mean brands no longer seem to stand for what they claim, it is time for marketers to ensure that their products keep their promises. | | | | | | | The Territorial Army's latest campaign integrates live footage of military operations into its TV spots. | | | | Intelligence | | | | | | Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms. | | | | | | | The horsemeat scandal has affected suppliers, global brands and retailers, writes Kim Benjamin. | | | | | | Latest jobs | | Regional Manager | Recruiter Heineken UK Ltd | Salary Competitive salary & benefits | Location South East England | | | | | | | |
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