Thursday 28 February 2013

Breaking news from Brand Republic - alcohol ads, Jamie Oliver, Tesco, Samsung, Government framework

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Latest news
Doctors call for ban on all alcohol ads
Doctors call for ban on all alcohol ads
by our Parliamentary correspondent
28 February 2013, 08:00AM
Health pressure groups are to demand the phasing out of all alcohol advertising as part of their latest campaign to tackle Britain's drinking problem.
Jamie Oliver's food chain in hunt for advertising agency
Jamie Oliver's food chain in hunt for advertising agency
by Jeremy Lee
28 February 2013, 08:00AM
Jamie Oliver's high-street restaurant chain, Jamie's Italian, has appointed Oystercatchers to oversee the hiring of its first advertising agency.
Tesco goes live with food news website to allay horsemeat fears
Tesco goes live with food news website to allay horsemeat fears
by John Reynolds
27 February 2013, 04:23PM
Tesco has today gone live with its food news website, as it seeks to shed light on its food supply chain in light of the horsemeat scandal.
Samsung chief presides over $20bn boost in brand value
Samsung chief presides over $20bn boost in brand value
by Matthew Chapman
28 February 2013, 09:18AM
Kwon Oh-Hyun of Samsung is 2012's most successful brand building chief executive after presiding over a $20bn increase in brand value, according to Brand Finance.
Government appoints creative, DM and digital framework
Government appoints creative, DM and digital framework
by Jeremy Lee
28 February 2013, 09:37AM
Abbott Mead Vickers BBDO, Adam&Eve/DDB and DLKW Lowe are among the agencies understood to have made it on to the Government's delayed creative framework, while agencies like DraftFCB and TMW are on the digital roster.
WPP to merge G2 with OgilvyAction
WPP to merge G2 with OgilvyAction
by Sara Kimberley
28 February 2013, 08:00AM
WPP is understood to be holding discussions about merging its integrated agency G2 into Ogilvy Group.
Scottish Power kicks off £7m media review
Scottish Power kicks off £7m media review
by Sara Kimberley
28 February 2013, 08:00AM
Scottish Power is reviewing its £7 million UK media planning and buying account.
Brothers Cider unveils new premium packaging
Brothers Cider unveils new premium packaging
by Gemma Charles
28 February 2013, 09:29AM
Brothers Cider has revamped the packaging across its range and is rolling out a £5m marketing campaign to promote it as a premium brand.
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Opinion
Reinventing sustainability
Reinventing sustainability
by David Benady
28 February 2013, 09:00AM
As consumers grapple with the emotional fallout of the recession, brands can no longer merely say they are responsible, they must show it in every facet of their business, writes David Benady.
Credit downgrade should put UK marketers on alert
Credit downgrade should put UK marketers on alert
by Claire Beale
27 February 2013, 08:00AM
Sir Martin Sorrell reckons that Moody's decision to strip the UK of its AAA rating is further proof that (for now) we should all be looking to the Next 11 countries and even, still, the BRICS for growth.
How brands can embrace the Joy of Missing Out
How brands can embrace the Joy of Missing Out
by Nicola Kemp
27 February 2013, 09:00AM
Recession-hit, stay-at-home consumers are embracing the 'joy of missing out' by shunning what brands want them to do and focusing on their personal priorities in life, writes Nicola Kemp.
Why Route is the right direction for the outdoor industry
Why Route is the right direction for the outdoor industry
by Opinion
26 February 2013, 04:33PM
Route, the out of home measurement system formerly known as Postar, provided a truly eye-opening example of big data in action at its launch today, Glen Wilson, managing director of Posterscope, explains.
Helen Edwards: horsemeat crisis proves marketers have lost sight of the true meaning of brand
Helen Edwards: horsemeat crisis proves marketers have lost sight of the true meaning of brand
by Helen Edwards
20 February 2013, 10:30AM
When supply-chain issues mean brands no longer seem to stand for what they claim, it is time for marketers to ensure that their products keep their promises.
Are innovations such as live TV ads gimmicks with little brand relevance? The Marketing Society Forum
Are innovations such as live TV ads gimmicks with little brand relevance? The Marketing Society Forum
by
28 February 2013, 08:30AM
The Territorial Army's latest campaign integrates live footage of military operations into its TV spots.
Intelligence
EU to strengthen rules on brands' use of consumer data
EU to strengthen rules on brands' use of consumer data
by Noelle McElhatton
28 February 2013, 09:00AM
Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.
Trust in food industry under the spotlight
Trust in food industry under the spotlight
by
28 February 2013, 08:30AM
The horsemeat scandal has affected suppliers, global brands and retailers, writes Kim Benjamin.
Also in the news
Six themes at the Mobile World Congress 2013 set to impact the media
by Opinion, 27 February 2013, 03:09PM
Nivea to sponsor The Cube on ITV
by Maisie McCabe, 28 February 2013, 08:00AM
Trinity Mirror shifts £5m media into Aegis shops
by Arif Durrani, 28 February 2013, 08:00AM
Alistair Ross to head creative at The Gate
by Ian Darby, 28 February 2013, 08:00AM
M2M captures Lidl's £21m media account
by Maisie McCabe, 28 February 2013, 08:00AM
Confectionery giants defend themselves against Oxfam
by John Reynolds, 27 February 2013, 12:55PM
Latest Blog Entries
When you need someone to do something they don't want to do
Hugh Salmon, 28 February 2013
I predict a big data riot
John Carroll, 27 February 2013
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John Reynolds, 27 February 2013
What Is Barclays' Sport Strategy?
Unofficial Partner, 27 February 2013
Thank you for not smoking, fair dinkum
Lol and Nat, 27 February 2013
Make a baby, save a bundle
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