| Latest news | |  | | | | | Barclays has warned marketing staff that they must adhere to its new corporate 'purpose and values', as the bank tries to rebuild its reputation in the wake of the Libor crisis. | | |  | | | | | Mini has launched a tongue-in-cheek press ad referencing the horsemeat scandal, to promote its new roadster. | | |  | | | | | 'Skyfall', the latest in the MGM James Bond franchise, has signed a deal with Absolute Radio to give away £20,000 to a lucky listener, in the station's biggest ever giveaway from a single brand partner. | | |  | | | | | Christian Aid, the international development charity, is to adopt a more 'celebratory' positioning to promote its flagship fundraising week this year. | | |  | | | | | Burger King's official feed is up-and-running today and boasting 20,000 new followers, after it was hijacked yesterday by hackers who changed is branding to arch-rival McDonalds. | | |  | | | | | Game, the troubled high-street retailer, is seeking a marketing director. | | |  | | | | | The UK soft-drinks industry is plotting a marketing campaign to fight accusations that it contributes to obesity problems. | | |  | | | | | MediaCom has promoted associate director Simon Broderick to the position of head of TV, replacing Phil Hall. | | | | | Promotion:Online Retailers: Stepping up to the digital challenges of 2013 | 
| New technology, multi-platform purchase journeys and increasing consumer expectations are just some of the factors making an impact on retail in 2013. Read how you can stay ahead here | | | | | | Opinion | |  | | | | | To build or to buy. That's the question exercising the majority of ad agency chief executives as they look to broaden their service portfolio. | | |  | | | | | So it's caipirinhas all round at Horseferry Road, then, as Channel 4 builds on the success of last year's London Paralympic Games to secure a once-in-a-lifetime trip to Rio de Janeiro in 2016. | | |  | | | | | I was fortunate enough to be invited on to Radio 4's Today programme last week to talk about brands. The show's (increasingly cantankerous) interviewer John Humphrys was mulling whether advertising actually worked. "Do we really buy this rubbish," he... | | | | | Intelligence | |  | | | | | No doubt there are a lot of agencies out there that have dreamed about doing this, but few have ever done it. One small agency has however taken the leap and replaced a client's website with a letter claiming the client owes it money. | | |  | | | | | MAC is the most prominent, with Lancome in second place. | | | | | | | Latest jobs | | | | | |  | | |
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