Marketing Daily - Tesco goes live with food news website to allay horsemeat fears; plus Foursquare, Guinness, Funkypigeon.com, and Emirates

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing February 2013   Latest News   Tesco goes live with food news website to allay horsemeat fears John Reynolds, 27 February 2013   Tesco has today gone live with its food news website, as it...     Doctors call for ban on all alcohol ads our Parliamentary correspondent, 28 February 2013   Health pressure groups are to demand the phasing out of all alcohol...     Foursquare: what happens after hype turns to cynicism John V Willshire, 28 February 2013   After the initial rush of enthusiasm for a technology, product or service...     Guinness unveils St Patrick's Weekend marketing drive Gemma Charles, 28 February 2013   Guinness is gearing up to run a multimillion-pound global marketing campaign, including...     Funkypigeon.com: Giving Gio Compario a run for his money in the irritation stakes Rob Doubal, executive creative director, McCann London, 28 February 2013   Marketing's unique weekly analysis of ad recall in association with TNS.     Emirates Old Trafford to be new name of Test cricket ground John Reynolds, 28 February 2013   Emirates is to be the official stadium naming-rights partner of Old Trafford...     Morrisons lays out marketing plans for first clothing range launch Matthew Chapman, 28 February 2013   Morrisons hopes to run a national ad campaign for its new Nutmeg...     Helen Edwards: wisdom of the dead versus the living Helen Edwards, 28 February 2013   It is easy to get swept up in the developing online conversation...     Are innovations such as live TV ads gimmicks with little brand relevance? The Marketing Society Forum 28 February 2013   The Territorial Army's latest campaign integrates live footage of military operations into...     Reinventing sustainability: why brand talk about responsibility is cheap David Benady, 28 February 2013   As consumers grapple with the emotional fallout of the recession, brands can...     Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant? We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant - free registration.   Also in the News   Samsung chief presides over $20bn boost in brand value Matthew Chapman, 28 February 2013   Brothers Cider unveils premium packaging Gemma Charles, 28 February 2013   Trust in food industry under the spotlight 28 February 2013       Blogs     Man City poised for new shirt sponsor(s) John Reynolds       One of the big rumours in the football sponsorship market at the moment is that Manchester...     What Is Barclays’ Sport Strategy? Unofficial Partner   Pet theory: Barclays made a mistake when it renewed its title deal with the Premier League and today's story about...     Learning by Unlearning â€" Some of the Most Powerful Lessons are Lessons Unlearned Brand Learning   This post is provided by Craig Scott, Marketing Capability Director at Brand Learning , global experts in transforming Marketing Capabilities....     The Future: planning for the attention deficit Mark Holden   By now we are all well aware that the media landscape is going through a process of digital acceleration. There...     Where’s the beef? The cost of quality at the expense of value Jonathan Weeks   Following the recent revelations regarding beef products, Jon Weeks Director in Ipsos Marketing explores quality and value. Food scandals...             Whitepapers     Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)   In an age where social media and brand image are irrevocably linked, org...     New Laws for Online Advertising: Are You Compliant? (Webcast)   New rules from the UK Committee on Advertising Practices (CAP) covering ...     Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)   The online retail industry is developing at a rapid pace; evolving in li...     Multiple Digital Touch Points: One Voice (Webcast)   Powering a consistent brand message across a multichannel campaign calls...     SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)   This hard-hitting expert report forms the final chapter of our 2-part SE...         Trade / Shopper Marketing Manager, Axis Search £45k + Car allowance + Benefits, North West (can also be Home Based but with 1-2 days per week in the NW Office) Senior Digital Online Executive, Jayne Peirce £24K Basic + Realistic OTE up to £36K, Hampshire Marketing Director, SPE Resourcing £65,000 + Package, Oxfordshire/Wiltshire/Berkshire/Hampshire Product Marketing Manager - Food & Beverage, Travelodge £40,000 - £50,000 Depending On Experience, Oxfordshire Head Office but UK Travel CRM Campaign Execution Manager, Barclays competitive salary plus excellent benefits, Coventry Senior Rewards Programme Manager, Barclays competitive + benefits, London Brand Manager, The Glenmorangie Company Competitive Plus Benefits, Edinburgh Account Executive, FMCG Connect £18,000 - £25,000 + up to 40%!, Central Manchester Senior Brand Manager, Stopgap £55000 - £60000 per annum, Bedfordshire Head of Sales & Marketing - EMEA Region, Harkess Ord (GB) Ltd £60000 - £80000 per annum + Uncapped OTE, London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2013 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ▼  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ▼  February (133) Media PM - Chris Blackhurst, TV advertising, Googl... 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