Tuesday, 26 February 2013

Marketing Daily - Tesco kicks off marketing recruitment spree; plus Mobile World Congress, Audi, Barclays, and product placement

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Breaking news from Marketing
 
Breaking news from Marketing February 2013
 
Latest News
 
Tesco kicks off marketing hiring spree
Rachel Barnes,
26 February 2013
 

Tesco is strengthening its marketing department with a major recruitment drive, as...

Tesco: new brand campaign set to launch
 
 
Unilever's Keith Weed: four steps to connecting with a mobile world
Keith Weed, chief marketing officer, Unilever,
26 February 2013
 

Ahead of his keynote speech at Mobile World Congress, Unilever chief marketing...

Unilever's Keith Weed: four steps to connecting with a mobile world
 
 
Day one at Mobile World Congress 2013: Phones, phablets & tabtops
James Chandler, head of mobile at Mindshare UK,
26 February 2013
 

Armed with my Nokia Lumia 800 and iPhone 4 at this year's...

Mobile World Congress 2013
 
 
Channel 4 poll 'proves effectiveness' of product-placement activity
Matthew Chapman and Ben Bold,
26 February 2013
 

Nokia, Yeo Valley and Uncle Ben's are among several brands that claim...

Nokia: used Hollyoaks product placement
 
 
Audi hires BT marketer Nick Ratcliffe to top UK marketing post
Alex Brownsell,
26 February 2013
 

Audi has appointed BT marketer Nick Ratcliffe as its UK head of...

Audi: recruited new UK head of marketing
 
 
Barclays set to replace Lloyds as British Olympic sponsor
John Reynolds,
26 February 2013
 

Barclays is to be the first new sponsorship signing for Lord Coe's...

Lloyds: being replaced as BOA sponsor by Barclays
 
 
Santander set to unite Ennis, McIlroy and Button in major campaign
Alex Brownsell,
26 February 2013
 

Santander is to bring together its three sporting brand ambassadors - Jessica...

Santander: sponsors Jenson Button, Rory McIlroy and Jessica Ennis
 
 
O2 recruits former Moneysupermarket.com marketer Paul Troy
Matthew Chapman,
26 February 2013
 

Telefónica-owned O2 has hired Moneysupermarket.com marketer Paul Troy as it looks to...

Paul Troy: joing O2 as head of marketing strategy and customer experience strategy
 
 
Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant?

We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant - free registration.

 
Also in the News
 
Sir Martin Sorrell says Twitter is not an advertising medium
Gordon MacMillan,
26 February 2013
 
Rolex named number one consumer Superbrand for second year running
Ben Bold,
25 February 2013
 
 
 
Blogs
 
 
Learning by Unlearning â€" Some of the Most Powerful Lessons are Lessons Unlearned
Brand Learning
 

This post is provided by Craig Scott, Marketing Capability Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
The Future: planning for the attention deficit
Mark Holden
 

By now we are all well aware that the media landscape is going through a process of digital acceleration. There...

 
 
Where’s the beef? The cost of quality at the expense of value
Jonathan Weeks
 

Following the recent revelations regarding beef products, Jon Weeks Director in Ipsos Marketing explores quality and value. Food scandals...

 
 
Curiouser and curiouser: How scientific thinking feeds creativity
Jeremy Garner
 

Within the next two weeks the Nasa robot, Curiosity, currently exploring the red planet, will start an excavation mission that...

 
 
What Netflix’s ‘House of Cards’ really means for TV
Lindsey Clay
 

You might have heard that the on-demand subscription service Netflix recently invested in a series of exclusive TV content in...

 
 
 
 
 
 
Whitepapers
 
 
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
 
In an age where social media and brand image are irrevocably linked, org...
 
 
New Laws for Online Advertising: Are You Compliant? (Webcast)
 
New rules from the UK Committee on Advertising Practices (CAP) covering ...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 2-part SE...
 
 
 
 
Jobs of the Week

Senior Digital Online Executive, Jayne Peirce £24K Basic + Realistic OTE up to £36K, Hampshire

Marketing Director, SPE Resourcing £65,000 + Package, Oxfordshire/Wiltshire/Berkshire/Hampshire

Product Marketing Manager - Food & Beverage, Travelodge £40,000 - £50,000 Depending On Experience, Oxfordshire Head Office but UK Travel

CRM Campaign Execution Manager, Barclays competitive salary plus excellent benefits, Coventry

Senior Rewards Programme Manager, Barclays competitive + benefits, London

Brand Manager, The Glenmorangie Company Competitive Plus Benefits, Edinburgh

Trade / Shopper Marketing Manager, Axis Search £45k + Car allowance + Benefits, North West (can also be Home Based but with 1-2 days per week in the NW Office)

Account Executive, FMCG Connect £18,000 - £25,000 + up to 40%!, Central Manchester

Social Media Exec / Social Media Manager - (Agency), Guru Careers £22-30k (DOE), Sale, Greater Manchester (M33)

Freelance Production Assistant, Network Career Consultants £23000 - £26000 per annum, London

Search More Jobs
 
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