Wednesday 13 February 2013

The Wall > Facebook battles Twitter for second screen TV dominance

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Who owns creativity? The creator or the audience?
13 February 2013, 3:27PM

ShareRank, a product recently launched by Unruly Media, purports to 'predict the shareability of a video before it launches'. Through this system advertisers can seek to discern what type of video content is likely to prove successful - from a sharing perspective at least.

Social media campaign reunites girl with 300 lost photos
13 February 2013, 2:57PM

Catriona bowman and her friend Emily Fazah who lost 300 digital photosIt’s the classic case of who’s that girl who took 300 holiday photos on her camera and lost them in Holland? The girl in question was 22-year old Catriona Bowman and luckily for her the digital record of her backpacking trip around Europe wasn’t gone for good. The camera memory card she lost in Amsterdam was found by Peter van Leeuwen who is a creative partner at Dutch ad agency Etcetera.

Facebook battles Twitter for second screen TV dominance
13 February 2013, 10:57AM

The biggest battle in social media at the moment is being waged on TV, as Facebook and Twitter fight to dominate the market. Arguably Twitter is miles ahead in this battle and it has made the second screen a major priority as we saw recently with its acquisition of social TV analytics firm Bluefin Labs. Twitter will be able to use the data Bluefin digs out to sell to agencies and brands looking for insight in how they are performing in social media.

Forget 'new media'. It's 'now media'
13 February 2013, 10:42AM

RamKrishna RajaWhat do Oreo’s successful Super Bowl Twitpic and a Furby craze in Thailand have in common Both are example of the power of ‘now media’, according to RamKrishna Raja, digital managing director at IPG Mediabrands.

Online personas: Is technology redefining human identity for good?
13 February 2013, 10:30AM

Manti Te'o during 2010 game against USC.Considering it's just the singular and plural forms of the same word, the difference in definition of 'identity' and 'identities' is a particularly interesting one to think about. Ask someone how they would define their identity, and that's quite a deep, thought-provoking question that requires a considered answer.

A Good Valentine's Day to Drive Hard
13 February 2013, 12:28AM

Die Hard is by my estimation (and that of Dara O’briain amongst others) the greatest Christmas movie ever. So it makes total sense to launch the latest in the Die Hard franchise, A Good Day to Die Hard on Valentine's Day.....(that traditional commercial day for couples who forgot to love each other for the rest of the year and think one day will make it all right....).

Grammy's, Fashion Week and snowstorm fuel Vine's growths
12 February 2013, 2:41PM

Should brands be getting on board with Vine?When three weeks ago Twitter announced the launch of Vine, the app that shares six seconds of video in a tweet, many people rolled their eyes, questioning what of value could be done in such a short space of time.

With American Express now you can pay with Twitter
12 February 2013, 11:07AM

American Express now you can pay with Twitter (Amex Building at 65 Broadway in New York)If you drew up a list of ways you thought you might be able to pay for products in the near future, paying with Tweet might not have been there, but American Express and Twitter are making this happen.

Buddy or business? It's time for Facebook to come out one way or the other
12 February 2013, 7:58AM

Facebook is one of those global brands that has become the victim of its own success. A straw poll of Facebook-related headlines over any given month throws up a mixture of celebratory growth stories, alarming claims about privacy, and the usual one we all know and love about a teenager who throws a house party which is invaded by a thousand gatecrashers, (“It just got out of hand so fast, I didn’t realise so many people would show up!” she said).

Facebook faces legal battle over like button
11 February 2013, 7:16PM

Facebook faces new legal challenge this time over its like buttonWhat would Facebook be without the "Like button"?

The button is an integral part of the social network is now the subject of a legal challenge in the US with a claim that Facebook has violated certain patent rights. The case has been brought by a firm called Rembrandt Social Media that says it owns two patents that it accuses Facebook of infringing.



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