| High-street brands need more digital PR to unify approach | | 26 February 2013, 3:24PM |  HMV's wounds are a stark example of the beating high-street brands are taking from online competitors. It is one of a long list of retail brands that have been battered on the high street. Others that have either closed or face an uncertain future include Jessops, fashion chain Republic and Blockbusters.
| | | | How to engage with fans socially beyond the football terraces | | 26 February 2013, 2:48PM |  I was at Old Trafford recently... I felt the excitement of 76,000 fans as Ian Brown's voice belted out of the speaker system 'This is the One'. I did something that I couldn't have done before the start of this season, when Old Trafford improved its connectivity and offered free Wi-fi to fans. I sent a tweet and my 1,007 followers got a tiny piece of FA Cup excitement as it was happening in real time. In some strange way they felt connected to the game through me.
| | | | Is content shaping our travel choices? [infographic] | | 26 February 2013, 12:34PM |  Increasingly, content is having a significant impact upon the travel and tourism industry. In fact, content is shaping the choices travellers make when it comes to hotels, restaurants, activities and even the destinations themselves.
| | | | | | | | | | Netflix's House of Cards: Full house or trumped? | | 25 February 2013, 11:42PM | 
Netflix's unique content play, "House of Cards", starring Kevin Spacey, has satisfied its subscriber base in the US according to a small survey by Cowen. It has also made their subscribers more loyal.
| | | | Meaningful behaviours behind social media | | 25 February 2013, 3:41PM |  Everything started with my mom. On Christmas day she asked: "What are you doing?"
I replied: "I'm Tweeting about how your culinary mastery has threatened to turn me into a rolling Zorba."
| | | | Four tips to help you get the best from LinkedIn and enhance your SEO | | 25 February 2013, 3:05PM |  Out of the many social media platforms out there, used by companies to attract social signals to their business sites, and enhance their SEO campaigns, one platform is often much underused. LinkedIn is a great way for businesses, especially those who are dealing in services likel law or marketing, to build up connections, and a following, as well as take part in discussions in groups heavily related to your line of business.
| | | | Facebook ads - why they add up for brands when done properly | | 25 February 2013, 12:37PM |  Every time I pick up a newspaper just lately there's another story about Facebook – as the world's largest social network it's obviously going to attract controversy and last week was no different, as The Sun ran a story on how bookies are 'buying advertising space which appears on children's Facebook news feeds'. Even though, of course, children aren't the target demographic.
| | | | Content is king maker in the world of movies | | 25 February 2013, 11:15AM |  Box office hits such as Skyfall and Taken 2 and much loved classics present brands with a new and timely route to engage customers with movies. With the decline of traditional high street video retailers coupled with the uptake of new internet-based technologies there is an unprecedented opportunity for brands to fill the gap vacated by physical sales and drive digital consumption in its place.
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