| The Pros and Cons of Google's Enhanced Campaigns | | 19 February 2013, 11:21AM |  For the past 18 months, PPC'ers all over the world have been happily creating mobile, tablet and desktop campaigns following Google's announcement that tablets could be targeted. Many advertisers rejoiced at this new found ability to monitor user behaviours by device, optimising campaigns in line with this. Many will have also capitalised on the lower click costs, higher click though rates and stronger conversion rates that we have often observed on tablet campaigns. And, over the course of the past year more and more advertisers will have shifted budget away from desktop campaigns to support this surge in the volume experienced on other devices, with many seeing positive results from this.
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| How to avoid the pitfalls of a multi-national website | | 19 February 2013, 9:57AM |  A strong online presence has transformed opportunities for international expansion. Yet while most organisations now recognise that a local language site - and not just a poor translation - is essential, how many truly understand the impact on revenue and the brand value implications of failing to deliver country sensitive as well as language specific content?
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| What's the worth of a Facebook fan? | | 19 February 2013, 9:30AM |  At a time when Facebook's user-specific advertising methods have been under some critique, how beneficial can a social media presence aimed at acquiring fans to achieve a return on investment be? As it turns out, quite beneficial.
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| Brands need to give customers apps for instant feedback | | 19 February 2013, 2:04AM |  Customer service has now irrevocably changed from call centres to apps. More and more people demand instant information rather than a distant security obsessed call centres who probably can't help you anyway!
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| Twitter gaffes show Tories still grappling with subtleties of digital campaigning | | 18 February 2013, 11:46AM |  The by-election to replace shamed Liberal Democrat Chris Huhne is heating up, and the Conservative Party yesterday came in for criticism after many of its MPs tweeted exactly the same phrase attacking the Lib Dems on housing policy in the Eastleigh constituency, and accusing their coalition partners of ‘broken promises’. Far from showing the party as united and on message, the gaffe highlighted that the Conservatives are still finding it hard to conduct a digital campaign effectively and subtly, and left them open to ridicule from political opponents.
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| Why Advertising Agencies no longer exist, and why it doesn't matter. | | 18 February 2013, 11:34AM |  I’ve been talking to a number of agencies recently about their ‘positioning’. It seems to be the topic of the moment, as agency folk begin to wrestle with another year of trying to hit their new business targets. The common theme, I notice, is that they are all very keen to be something else.
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| How useful exactly is Facebook Studio? | | 18 February 2013, 11:28AM |  Facebook Studio Edge is a bit of an enigma. Not sure whether that was the intention, but there it is. It's a blend of being a showcase of the best work on there and educational pieces to get the most out of Facebook, and while these are good – it's not the easiest to work out who it is actually aimed at.
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| The web helps newspaper publishers extend reach by 35% [infographic] | | 15 February 2013, 11:03AM |  The latest infographic from the NRS illustrates how websites dramatically increase brand reach for publishers. The data show that when website audiences are taken into account, overall magazine publishers extend their brand reach by 22% over the course of a month. This is compared to the monthly audiences for print magazines alone. The biggest gains are for the women's monthly magazines, which register an audience extension of plus 44%.
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