Campaign Daily Fix - V Energy Drinks, Sony Experia, Google, Twitter, Channel 4

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest News Albion wins £5m V Energy Drinks account by Jeremy Lee, 26 February 2013, 01:06PM Albion has picked up the pan-European advertising account for the Frucor Beverages-owned brand V Energy Drinks following a competitive pitch. Sony to launch 'most ambitious' campaign for the Xperia Z by Maisie McCabe, 26 February 2013, 12:38PM Sony is to launch a major international integrated campaign to promote the range of Sony features, from the Sony Walkman, through the PlayStation to cameras, to the new Xperia Z smartphone. Google launches Squared to help bridge adland's digital skills gap by Arif Durrani, 25 February 2013, 10:00PM Google officially launched its digital training initiative called Squared tonight, described as a "mentorship and digital skills internship", where graduates will walk away with a recognised qualification. Sir Martin Sorrell says Twitter is not an advertising medium by Gordon MacMillan, 26 February 2013, 10:32AM Sir Martin Sorrell, the WPP chief executive, has said in an interview that Twitter is not an advertising medium, but a PR one. Channel 4 poll 'proves effectiveness' of product-placement activity by Matthew Chapman and Ben Bold, 26 February 2013, 10:43AM Nokia, Yeo Valley and Uncle Ben's are among several brands that claim to have improved perceptions through TV product placement, despite scepticism about the fledgling activity. Latest Work Marie Curie "symmetry" by DLKW Lowe 22 February 2013, 10:54AM G-Star "the art of raw" by Glassworks Amsterdam 22 February 2013, 10:13AM TA "live" by JWT London 22 February 2013, 09:58AM NFU Mutual "it's about time" by Grey London 22 February 2013, 09:01AM Also in the News Unilever's Keith Weed: four steps to connecting with a mobile world by Keith Weed, chief marketing officer, Unilever, 26 February 2013, 11:30AM Day one at Mobile World Congress 2013: Phones, phablets & tabtops by James Chandler, head of mobile at Mindshare UK, 26 February 2013, 11:28AM O2 recruits former Moneysupermarket.com marketer Paul Troy by Matthew Chapman, 26 February 2013, 08:00AM Audi hires BT marketer Nick Ratcliffe to top UK marketing post by Alex Brownsell, 26 February 2013, 08:00AM Santander set to unite Ennis, McIlroy and Button in major campaign by Alex Brownsell, 26 February 2013, 08:00AM Tesco kicks off marketing hiring spree by Rachel Barnes, 26 February 2013, 08:00AM Blogs WITH OR WITHOUT A BIX? Dave Trott, 26 February 2013, 8:02AM #MWC2013, Day One Dan Beasley, 25 February 2013, 5:02PM Making passes at Google’s Glasses Tara Beard-Knowland, 25 February 2013, 2:02PM Tuesday Club talk with Cilla Snowball NABS, 25 February 2013, 11:02AM Blogging a dead horse? Tara Beard-Knowland, 22 February 2013, 1:02PM Big ideas for a digital world Ines Nadal, 22 February 2013, 12:02PM More Blogs Latest Jobs Integrated Senior Account Manager £33-38K, Central London Account Executive £18,000 - £25,000 + up to 40%!, Central Manchester Senior Account Manager £30,000 to £35,000 per annum, Shepperton Senior Account Manager £30,000 to £38,000 per annum , Shere Digital Account Manager £30,000 to £35,000 per annum, Guildford More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2013 All rights reserved