Thursday 21 February 2013

Marketing Daily - PlayStation 4 invests in social media to win new generation of gamers; plus Glasgow 2014, Nike, Hovis, and Yves St Laurent

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Breaking news from Marketing
 
Breaking news from Marketing February 2013
 
Latest News
 
PlayStation 4 invests in social media to win new generation of gamers
Ben Bold,
21 February 2013
 

Sony's much-anticipated next-generation PlayStation 4 games console will feature an array of...

PS4: turns to social media
 
 
Glasgow 2014: the fight for Commonwealth Games sponsors
John Reynolds,
21 February 2013
 

If anyone thought the Glasgow 2014 Commonwealth Games' organisers would have an...

Glasgow 2014: the fight for Commonwealth Games sponsors
 
 
Oscar Pistorius dropped by Nike
John Reynolds,
21 February 2013
 

Nike has pulled its sponsorship of Oscar Pistorius, the sportswear giant announced...

Oscar Pistorius: Nike suspends sponsorship deal (photo credit: Erik van Leeuwen)
 
 
Premier Foods to cut 2013 Hovis marketing spend
John Reynolds,
21 February 2013
 

Premier Foods is pulling marketing spend from Hovis and switching it to...

Hovis: Premier Foods cuts marketing spend
 
 
The absence of any brand loyalty means Dell is ripe for reinvention
Kim Benjamin,
21 February 2013
 

For those people trying to find a reliable computer at an affordable...

The absence of any brand loyalty means Dell is ripe for reinvention
 
 
YSL creates Facebook app to promote Radiance range
Ben Bold,
21 February 2013
 

Yves St Laurent is attempting to drive sales of its Radiance cosmetics...

YSL: Facebook app promotes Radiance cosmetics range
 
 
Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum
21 February 2013
 

Nokia is recruiting City experts to help it improve the way it...

Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum
 
 
Champions of Design: Vlisco
19 February 2013
 

The enduring success of the producer of specialised, wax-printed cloth has seen...

Champions of Design: Vlisco
 
 
Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant?

We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant - free registration.

 
Also in the News
 
Ford Fiesta's image update piques interest, but fails to tell viewers why to buy
Jonathan Fraser, Head of planning, Holler,
21 February 2013
 
Argos axes TV shopping channel
John Reynolds,
21 February 2013
 
RAC promises to be 'the motorist's champion' in new ads
Alex Brownsell,
21 February 2013
 
 
 
Blogs
 
 
Where’s the beef? The cost of quality at the expense of value
Jonathan Weeks
 

Following the recent revelations regarding beef products, Jon Weeks Director in Ipsos Marketing explores quality and value. Food scandals...

 
 
Curiouser and curiouser: How scientific thinking feeds creativity
Jeremy Garner
 

Within the next two weeks the Nasa robot, Curiosity, currently exploring the red planet, will start an excavation mission that...

 
 
What Netflix’s ‘House of Cards’ really means for TV
Lindsey Clay
 

You might have heard that the on-demand subscription service Netflix recently invested in a series of exclusive TV content in...

 
 
Who wants to be average?
Jane Hodson, Managing Partner, M&C Saatchi MILK
 

The most damning of all the pejoratives - average. Average intelligence, average height, average earnings. The word average doesn't really...

 
 
Blind data or blind date? Get the Valentine’s Day edge.
Mark Tomkins, TDA
 

Our industry is built on data. We spend our lives extracting and extrapolating it. We're experts at sifting and...

 
 
 
 
 
 
Whitepapers
 
 
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
 
In an age where social media and brand image are irrevocably linked, org...
 
 
New Laws for Online Advertising: Are You Compliant? (Webcast)
 
New rules from the UK Committee on Advertising Practices (CAP) covering ...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 2-part SE...
 
 
 
 
Jobs of the Week

Product Marketing Manager - Food & Beverage (copy), Travelodge £40,000 - £50,000 Depending On Experience, Oxfordshire Head Office but UK Travel

Brand Manager, The Glenmorangie Company Competitive Plus Benefits, Edinburgh

Trade / Shopper Marketing Manager, Axis Search £45k + Car allowance + Benefits, North West (can also be Home Based but with 1-2 days per week in the NW Office)

Senior Digital Online Executive, Jayne Peirce £24K Basic + Realistic OTE up to £36K, Hampshire

Account Manager - Integrated Marketing - Drinks and Leisure, Stonor £28k - £35k dependent on experience plus benefits and bonus, West End

Search Marketing Manager/PPC/SEO/Digital, Salt £35000 - £45000 per annum, Kingston upon Thames

Digital Account Director, £55,000, London, Blue Skies Marketing Recruitment £50000 to £55000 per annum, London

FIELD MARKETING ACCOUNT MANAGERS WANTED - 28K-35k - LONDON / HOME COUNTIES, Stonor 28K - 35K, London & Home Counties

Partnership Manager, 24 Seven Inc £40,000 - £49,000 per annum + Commission, London

Copywriter - Integrated B2B Marketing, Stonor £35,000 - £50,000, Buckinghamshire

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