Marketing Daily - Topshop ties with Google for London Fashion Week content innovation; plus Paddy Power, Tesco Mobile, Weetabix, and Skittles

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View in web browser View text-only version   Breaking news from Marketing February 2013   Latest News   Topshop ties with Google for London Fashion Week content innovation Alex Brownsell, 13 February 2013   Topshop has teamed up with Google to create a series of digital...     Big data without the human touch means big waste Claire Beale, 13 February 2013   When Gene Roddenberry was casting round for characters to populate his series...     Paddy Power promises to throw 'kitchen sink' at papal election John Reynolds, 13 February 2013   Paddy Power is today running tactical press ads headlined 'Yes we vati-can'...     Tesco Mobile recruits O2 marketer Simon Groves for CMO role Alex Brownsell, 13 February 2013   Tesco Mobile has recruited Simon Groves, a marketer at its network carrier...     Facebook fights back in battle with Twitter for second screen dominance Gordon MacMillan, 13 February 2013   The biggest battle in social media at the moment is being waged...     Weetabix online game ruled to be exploitative of children John Reynolds, 13 February 2013   Weetabix has been rapped by the advertising watchdog after a Weetabix-branded children's...     Helen Edwards: time for a modern alternative to the mystery shopper Helen Edwards, 13 February 2013   Mystery shoppers are, ostensibly, employed to check that a brand's customer charter...     Keira Knightley 'sexually suggestive' Chanel ad banned Maisie McCabe, 13 February 2013   Chanel has had a TV ad starring Keira Knightley banned for being...     Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant? We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant - free registration.   Also in the News   FT 'still guiding the way' after 125 years Arif Durrani, 13 February 2013   Build a Skittles Rainbow activity streams live on Facebook John Reynolds, 13 February 2013   Brand barometer: social media performance of Asda Staff, 13 February 2013       Blogs     Blind data or blind date? Get the Valentine’s Day edge. Mark Tomkins, TDA   Our industry is built on data. We spend our lives extracting and extrapolating it. We're experts at sifting and...     Demystifying mobile Mark Bainbridge   It’s sometimes a bit easy to get obsessed with our own subject matter, wondering how anyone ever coped without our...     Capturing the Super Bowl buzz James Withey   Super Bowl LXVII was truly epic this year; from the high octane game, to the star studded half time performances,...     Going beyond the CSR facade Hamish Pringle   The House of Commons seems like a fitting place to discuss social responsibility, with our politicians under scrutiny to deliver...     How will the high street prosper in 2013? Hayley Thomas   It's not been a great couple of weeks for the high street, and shoppers have been hitting social networking sites...             Whitepapers     New Laws for Online Advertising: Are You Compliant? (Webcast)   New rules from the UK Committee on Advertising Practices (CAP) covering ...     Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)   The online retail industry is developing at a rapid pace; evolving in li...     Multiple Digital Touch Points: One Voice (Webcast)   Powering a consistent brand message across a multichannel campaign calls...     SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)   This hard-hitting expert report forms the final chapter of our 2-part SE...     Inventive Strategies to Win Over the Student Market (Webcast)   With the average student spending over 3.7 hours a day online and a comb...         Trade / Shopper Marketing Manager, Axis Search £45k + Car allowance + Benefits, North West (can also be Home Based but with 1-2 days per week in the NW Office) Product Marketing Manager - Food & Beverage, Travelodge £40,000 - £50,000 Depending On Experience, Oxfordshire Head Office but UK Travel Senior Digital Online Executive, Jayne Peirce £24K Basic + Realistic OTE up to £36K, Hampshire Marketing Operations Manager, Blue Skies Marketing Recruitment £50000 to £55000 per annum, Oxfordshire BUSINESS DEVELOPMENT MANAGER, Regan & Dean Recruitment Limited £40000 - £45000 per annum + Commission, London Digital Ad Sales Strategy Director - Global Digital Portal!, Ultimate Asset £80000 - £100000 per annum + + Bonus + Stock + Bens, London Mid-weight UX/UI Designer - Exciting - £30k - £40k, Digital Gurus £30000 - £40000 per annum, London Account Manager/Senior Account Manager - CRM/Digital - Soho, Hutson & Partners £30k-£35k Excellent Benefits, Central London - Soho Digital Sales Executive, round8 £22-25k + Commission, Central London Account Director - UK Based, ASG up to £80,000 plus car, bonus & benefits, UK Based     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2013 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ▼  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ▼  February (133) Media PM - Chris Blackhurst, TV advertising, Googl... 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