marketing your business online: The Wall > Now is the time for brands to review their Instagram content strategy

Monday 11 February 2013

The Wall > Now is the time for brands to review their Instagram content strategy

Adobe fight myths with metrics in Marketing Cloud

11 February 2013, 3:12PM

Man wired up to Adobe's 'BS' detector to separate myths from metrics

This post is provided by our partner Adobe

In their continuing fight to ride the wave of emerging technology and tame the data collected from social media, marketers have a new suite of tools to arm their brands with.

Now is the time for brands to review their Instagram content strategy

11 February 2013, 11:44AM

When Instagram launched its web profiles and yanked integration with Twitter a few months back, brands quickly started to evaluate their content strategies in terms of telling a larger story with their photos. Now, with last week’s announcement of Instagram's Web Feed, brands must look at their strategy again - perhaps changing course.

FT editor: "News now is not the newspaper"

11 February 2013, 10:14AM

It is perhaps not a surprise to hear but Financial Times editor Lionel Barber, talking about the digital revolution at the paper, put it quite starkly in the Observer yesterday as he said that news was not now in the paper — that was the job of the web.

Where and how do consumers really talk about brands and what impact does it have?

11 February 2013, 9:11AM

Talk about the latest buzz phrase, 'earned media', and typically one of the first things marketers think about is social media and its ability to make brand messages go viral. Social media is a growing and important channel for brands to create Word of Mouth, but does it offer brands the biggest opportunities for harnessing consumer power? Whether we're sitting watching TV 'en famille', chatting in the school playground or talking around the water cooler, if there's a great (or terrible!) new TV advertising campaign (David Beckham for H&M, anyone?), then this can also stimulate a hearty debate about the merits of the campaign or the product it's advertising.

Can Netflix's House of Cards survive its $100 million bet?

08 February 2013, 3:36PM

This week House of Cards was made exclusively available on Netflix, the online subscription based video streaming service. This bold move from a television aggregator that delivers content through a relatively low cost subscription model, to being a content producer (and one with deep pockets - House of Cards alone cost over $100 million to make), does have the potential to compete with both producers and distributors of broadcast content.

Should brands be getting on board with Vine?

08 February 2013, 12:00PM

There has been something of a debate going on about Vine, Twitter’s recently launched six six-second tool, and whether brands should be getting on board with it or if it is something that they can, at least for now, ignore. We have already seen a lot brands creating Vines as we reported on The Wall recently and earlier this week we highlighted football clubs that were also taking to Vine as well.

Publishers not Liking Facebook so much anymore

08 February 2013, 11:30AM

Up until recently many media outlets were obsessed with having a ‘Facebook strategy’, building pages and apps and begging people to Like them. The times seem to be changing though, with many outlets now considering Twitter, Pinterest, and email newsletters better drivers of traffic.

Why an unfocused social-media strategy is a waste of money

08 February 2013, 10:00AM

If 2011 and 2012 were about first experimenting and then putting a social-media strategy into play, this year has to be about starting to think what is working and what is not. It is also about realising that you don’t have to try everything, and, more to the point, that you can’t do everything, as that brings with it another set of problems.

Why advertising should be part of your Social Media Strategy

08 February 2013, 9:30AM

There’s something annoying when it comes to current digital and social media strategies; the creative process often does not integrate some considerations on how an idea will be diffused and reach enough users. It’s been good to get rid of the 4P and insist more about 4 E (basically, Product becomes Experience, Place becomes Everyplace, Price becomes Exchange and Promotion becomes Evangelism) in the digital literature. RIP Jerome McCarthy.

A global picture: social media across the world

07 February 2013, 2:45PM

Continuing the series of data snapshots for social, Digital and mobile usage worldwide, here are the latest numbers for the different regions around the world. All indicators show significant growth since last year's worldwide report, with mobile clearly the driving force for all aspects of our connected lives. It follows The Wall’s report earlier this week that picked up on the tremendous growth of social media in Brazil, which is becoming the focus for many.