| Latest news | |  | | | | | Barclays is to be the first new sponsorship signing for Lord Coe's embattled British Olympic Association (BOA), replacing Lloyds as the primary financial-services partner. | | |  | | | | | Audi has appointed BT marketer Nick Ratcliffe as its UK head of marketing to replace Dominic Chambers, who left the company last year. | | |  | | | | | Santander is to bring together its three sporting brand ambassadors - Jessica Ennis, Rory McIlroy and Jenson Button - in a major ad campaign planned for the spring. | | |  | | | | | Telefónica-owned O2 has hired Moneysupermarket.com marketer Paul Troy as it looks to rebuild its marketing team after two high-profile exits. | | |  | | | | | BT has agreed a deal to buy ESPN's UK and Ireland TV channels business, including its broadcast rights for the FA Cup, the Clydesdale Bank Scottish Premier League and the Europa League. | | |  | | | | | Tesco is strengthening its marketing department with a major recruitment drive, as it prepares to launch its first new brand campaign in four years. | | |  | | | | | Google officially launched its digital training initiative called Squared tonight, described as a "mentorship and digital skills internship", where graduates will walk away with a recognised qualification. | | | | | Promotion:[Live webcast:]Social Media: 7 Steps To Empower Your Employees | 
| How can you manage social media internally? Brand Republic’s webcast will reveal a 7 step guide to putting social at the heart of you organisation – secure your free place here | | | | | | Opinion | |  | | | | | Sales of cask ale are on the rise. That's the brown-coloured stuff that turns you fat and farty, as opposed to the yellow lager stuff that turns you fat and fighty. | | |  | | | | | When supply-chain issues mean brands no longer seem to stand for what they claim, it is time for marketers to ensure that their products keep their promises. | | |  | | | | | 'I've got a big meeting with the big cheese from the big studios. It's the big time with the big bucks.' So said Sir Anthony Hopkins in a series of bank ads back in 2000. | | |  | | | | | Nokia is recruiting City experts to help it improve the way it uses social-media data in its marketing | | | | | Intelligence | |  | | | | | Now that consumers have a plethora of platforms via which to complain about poor customer service, Suzy Bashford asks how brands can turn negative into positive. | | |  | | | | | The Balvenie is the most prominent, with Glenfiddich and Johnnie Walker in second place. | | | | | | | Latest jobs | | | | | |  | | |
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