Thursday, 28 February 2013

Digital AM - Samsung, Snap Fashion, Tesco, WPP, Drinkaware

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Digital AM
Latest news
Samsung chief presides over $20bn boost in brand value
Samsung chief presides over $20bn boost in brand value
by Matthew Chapman
28 February 2013, 09:18AM
Kwon Oh-Hyun of Samsung is 2012's most successful brand building chief executive after presiding over a $20bn increase in brand value, according to Brand Finance.
Snap Fashion attempts to transform how we shop
Snap Fashion attempts to transform how we shop
by Greg Taylor
28 February 2013, 11:20AM
British computer science graduate Jenny Griffiths is aiming to transform how we shop for clothes online.
Tesco goes live with food news website to allay horsemeat fears
Tesco goes live with food news website to allay horsemeat fears
by John Reynolds
27 February 2013, 04:23PM
Tesco has today gone live with its food news website, as it seeks to shed light on its food supply chain in light of the horsemeat scandal.
WPP to merge G2 with OgilvyAction
WPP to merge G2 with OgilvyAction
by Sara Kimberley
28 February 2013, 08:00AM
WPP is understood to be holding discussions about merging its integrated agency G2 into Ogilvy Group.
TBWA\London scoops Drinkaware creative brief
TBWA\London scoops Drinkaware creative brief
by Jeremy Lee
28 February 2013, 08:00AM
TBWA\London has won the advertising account for the alcohol education organisation Drinkaware after a competitive pitch.
Nivea to sponsor The Cube on ITV
Nivea to sponsor The Cube on ITV
by Maisie McCabe
28 February 2013, 08:00AM
Beiersdorf is to promote its Nivea Stress Protect antiperspirant through sponsorship of the returning ITV Saturday-night show The Cube.
Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant?
We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant free registration
 
Also in the news
4G auction promises new opportunities
by , 28 February 2013, 08:00AM
Turkey of the week: Broadbandchoices.co.uk
by , 28 February 2013, 08:00AM
Product launches could turn your brand into one big joke on social media
by Russell Davies, 28 February 2013, 08:00AM
Google's plan to nurture digital talent is another welcome media boost
by Arif Durrani, 28 February 2013, 08:00AM
Latest Blog Entries
I hope your next pitch is a bad one
Andy Nairn, 28 February 2013
Snap Fashion
Greg Taylor, 28 February 2013
When you need someone to do something they don't want to do
Hugh Salmon, 28 February 2013
I predict a big data riot
John Carroll, 27 February 2013
Man City poised for new shirt sponsor(s)
John Reynolds, 27 February 2013
What Is Barclays' Sport Strategy?
Unofficial Partner, 27 February 2013
More Blogs
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BR Insight
Social Media: 7 Steps to Empower Employees and Drive Your Business Forward (Webcast)
In an age where social media and brand image are irrevocably linked, org...
New Laws for Online Advertising: Are You Compliant? (Webcast)
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