Wednesday, 6 February 2013

Marketing Daily - Virgin Media agrees $23.3bn deal to sell to Liberty Global; plus Paramount, Quorn, Phones 4U, and Cancer Research UK

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Breaking news from Marketing
 
Breaking news from Marketing February 2013
 
Latest News
 
Virgin Media agrees $23.3bn deal to sell to Liberty Global
Maisie McCabe,
06 February 2013
 

Liberty Global, the American cable giant, has agreed a $23.3bn (£14.9bn) deal...

Virgin Media: sells to American cable giant
 
 
Why an unfocused social-media strategy is a waste of money
Gordon MacMillan,
06 February 2013
 

If 2011 and 2012 were about first experimenting and then putting a...

Why an unfocused social-media strategy is a waste of money
 
 
Paramount rapped for airing horror ad in Angry Birds and Draw Something apps
Matthew Chapman,
06 February 2013
 

Paramount has been reprimanded by the ad watchdog after a trailer for...

Angry Birds: Paranormal Activity 4 ran in mobile game
 
 
Quorn claims sales lift in light of horsemeat controversy
John Reynolds,
06 February 2013
 

Quorn, the meat substitute brand, is claiming that its sales have risen...

Quorn: meat substitute brand says sales are up 10% year on year
 
 
Findus is latest brand to be caught up in horsemeat scandal
John Reynolds,
06 February 2013
 

Findus is the latest brand to be caught up in the horsemeat...

Findus: withdraws its beef lasagne range
 
 
Phones 4U ad banned after rival Carphone Warehouse cries foul
Alex Brownsell,
06 February 2013
 

The advertising watchdog has banned a Phones 4U ad promoting an upgrade...

Phones 4U: ASA bans ad
 
 
Cancer Research signs up Brioche Pasquier as sponsor of Race for Life
John Reynolds,
06 February 2013
 

Cancer Research has signed up French baker Brioche Pasquier as a second...

Race for Life: Cancer Research signs up Brioche Pasquier
 
 
Promotion: How widespread is the adoption of international SEO?

How can you adopt international SEO to grow your business? Take part in our new SEO survey and be in with a chance to win a Fortnum and Mason hamper.

 
Also in the News
 
Nike and Morrisons first brands to launch Weve mobile ads
Matthew Chapman,
05 February 2013
 
Olympic sponsors abandon London Mayor's sports legacy projects
John Reynolds,
05 February 2013
 
Google+: ads create too much of a 'disruptive experience'
Matthew Chapman,
05 February 2013
 
 
 
Blogs
 
 
Going beyond the CSR facade
Hamish Pringle
 

The House of Commons seems like a fitting place to discuss social responsibility, with our politicians under scrutiny to deliver...

 
 
How will the high street prosper in 2013?
Hayley Thomas
 

It's not been a great couple of weeks for the high street, and shoppers have been hitting social networking sites...

 
 
Beyond the self-indulgence of sponsorship
Jim Dowling
 

Some people think that sponsorship is one big piss-take. Self-indulgent people pleasing themselves by climbing mountains and going on long...

 
 
Super Bowl shows why brands need to be always-on with their advertising
Gareth James
 

In a world where ads run all the time, real-time gets its moment in the sun (well, dark actually) at...

 
 
Why we shouldn’t mourn the death of scheduled television
Rob Hinchcliffe
 

Last week the way television works changed dramatically, and it's all thanks to a DVD rental company (clue: it's not...

 
 
 
 
 
 
Whitepapers
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 2-part SE...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
 
 
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