marketing your business online: The Wall > How the Premier League and other Football clubs are using Vine

Wednesday, 6 February 2013

The Wall > How the Premier League and other Football clubs are using Vine

Pinterest to be valued at around $2.5bn as it seeks to monetize

06 February 2013, 1:52PM

With Twitter recently given an official valuation of $9bn now there are reports that Pinterest, which has yet to make much in the way of revenue, is seeking to raise new financing that would see it valued at between $2bn and $2.5bn, according to the Wall Street Journal.

How the Premier League and other Football clubs are using Vine

06 February 2013, 1:21PM

It is still very early days for Twitter’s Vine, and there is a lot of debate out there about how people will use it, but one thing that’s clear is that there are a lot of people downloading the app and experimenting with it. Among those doing so are Premier League and other football clubs.

Brazil is revealed as the Social Media Capital of the world

06 February 2013, 10:59AM

It is fast becoming apparent to many social media companies that Brazil is a hotspot and with saturation being reached in the US and Europe, the Latin American country offers the chance for massive freedom of growth.

Instagram finally launches feed on web, but doesn't allow picture upload

06 February 2013, 9:32AM

Instagram has finally unveiled its web service allowing fans of the camera app, which has more than 100 million users, to engage with their photos on their desktop and tablet computers. Instagram has had its share of good and bad recently, with Facebook saying that its camera app was growing quickly against unconfirmed reports that Instagram had lost a lot of active users recently, following changes to its Terms of Service.

Debunking the B2B Social Media Myth - how social can be used in B2B online marketing strategies

05 February 2013, 12:59PM

It is a common misconception for marketers to believe that social media for B2B companies is a fruitless venture with little to no reward. However, when used effectively, social media can be your tool to not only managing your brand, but can also facilitate brand development, thought leadership, social trust, customer retention and lead generation.

The Social App that could explode in 2013 - Could Voxer wipe out text messaging?

05 February 2013, 12:05PM

While it isn’t brand spanking new there have been a few people of late talking about Voxer and it looks like it is starting to gain momentum. The walkie talkie style app, where you press to talk, could represent a serious challenge to text messaging on iOS and Android phones. You could also see it as a kind of voice version of BlackBerry’s BBM. You can see in this test video below that people are pretty excited about the potential that it promises.

Twitter to buy social TV firm Bluefin Labs for around $70m

05 February 2013, 9:29AM

UPDATE: Twitter has confirmed the reports that it has made what is thought to be its biggest acquisition to date, outstripping that of TweetDeck, with the deal to buy social TV analytics firm Bluefin Labs, which if anyone was in any doubt, underscores the increasingly close relationship between the social network and television (see confirmation at the foot of post). Twitter has not said how much it is paying for Bluefin, but industry speculation is that it is spending more than $70m (£44m) based in part on the $20.5m (£13m) Twitter has raised over its four-year life from investors including Softbank and Time Warner.

Starbucks brews up social engagement to drive sales

05 February 2013, 12:29AM

How do you engage with consumers and build a business through social media? That is the sixty four million dollar question. The answer is actually quite simple, don't sell, engage. Starbucks, much derided but actually way ahead of the game when it comes to building a relationship with customers on social media. Their objective is not sales it's to build a relationhip. By doing this the sales will naturally grow. Simple. Except 99% of brands seemed to have missed this point.

The social Super Bowl 2013 - the winners and losers [infographic]

04 February 2013, 3:37PM

This year has been a huge one in terms of social media and the Super Bowl with many advertisers including Oreo, who we wrote about earlier, Tide, Calvin Klein and Go Daddy doing very well. The Whispr Group has created this infographic that highlights some of the standout moments and evaluates social media ROI for the top brands buzzed about on Twitter last night as the Baltimore Ravens took down the San Francisco 49ers amid a power cut.

HTML5 - not just the latest buzzword in this content crazy world

04 February 2013, 12:39PM

HTML5 seems to have become the new Web 2.0 and yet many businesses and consumers still don't understand what it means or how it can benefit them. However, in the year that content is expected to rein supreme, ignoring one of the biggest advances in digital marketing since HTML was invented (back in 1990) is not an option.