Thursday, 28 February 2013

Media PM - Chris Blackhurst, TV advertising, Google Squared, Route, product placement

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Media PM Bulletin
 
 
 
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Blackhurst: ?We?ll do everything we can to work as closely as possible with advertisers, without losing our editorial integrity'
Blackhurst puts focus on ads at seven-day Indy
28 February 2013

In an era of declining print sales, Chris Blackhurst knows advertising will...

  
Is traditional TV advertising still good value for money?
Is traditional TV advertising still good value for money?
28 February 2013

Given the rise of new digital channels, do brands investing in linear...

  
Arif Durrani: Google's Squared is another welcome media boost
Arif Durrani: Google's Squared is another welcome media boost
Arif Durrani, 28 February 2013

So we have lost our AAA credit rating and Moody's expects UK...

  
Outdoor: Route tracked 28,000 people going about their day-to-day business using GPS meters
Is this outdoor's new Route to ad success?
28 February 2013

By covering all outdoor formats, Postar's successor should help the medium sell...

  
David Charlesworth and Rupert Britton
Expert views on an underwhelming two years of product placement in the UK
Maisie McCabe, 28 February 2013

Two years after the introduction of product placement to the UK, it...

  
Product launches could turn your brand into one big joke on social media
Product launches could turn your brand into one big joke on social media
Russell Davies, 28 February 2013

Telling someone about your Twitter feed is like telling them about your...

  
Inside... Ad2One
Inside... Ad2One
28 February 2013

The digital ad sales house is collaborating with publishers and advertisers to...

  
*   Also in the News
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M2M captures Lidl's £21m media account
Maisie McCabe, 28 February 2013
Scottish Power kicks off £7m media review
Sara Kimberley, 28 February 2013
ITV to outperform TV market in 2013
Maisie McCabe, 28 February 2013
Thinkbox Planning Awards deadline looms
Maisie McCabe, 28 February 2013
Nivea to sponsor The Cube on ITV
Maisie McCabe, 28 February 2013
 
 
Blogs
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Polly Becker

ABC have created an infographic to represent yesterday's Regional Publications Multi-platform report. The graphic shows that there has been huge...

I predict a big data riot
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Who owns the data we personally generate every day, the digital traces we leave behind each second? This "big data"...

Please, can we get some perspective on industry numbers?
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It was a busy Tuesday at Thinkbox towers last week – as well as telling us why, in their humble...

While everyone now has access to a publishing platform, doesn?t mean quality editorial is a dying art
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One of the first things that crops up in conversation is the language of digital. The word content is over-used...

Latest readership figures are easy on the i
John Carroll

The latest set of National Readership Survey (NRS) results published today (15 February) continues to show the national decline in...

What on earth do you wear to a Disrupterthon ?
Sue Unerman

I went to my first "Disrupterthon" last week. When I told one colleague that this was where I was...

From Lincoln to Abbey Road ? an outdoor media trip
John Carroll

Last night, Daniel Day-Lewis deservedly won the Best Actor BAFTA for his portrayal of President Lincoln. Indeed, 150 years ago...

What took Mindshare so long to promote Creighton?
Arif Durrani

Mark Creighton's promotion to chief executive of WPP's Mindshare has been well received among the media fraternity, with one industry...

 
 
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