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| The web helps newspaper publishers extend reach by 35% [infographic] | | 15 February 2013, 11:03AM |  The latest infographic from the NRS illustrates how websites dramatically increase brand reach for publishers. The data show that when website audiences are taken into account, overall magazine publishers extend their brand reach by 22% over the course of a month. This is compared to the monthly audiences for print magazines alone. The biggest gains are for the women's monthly magazines, which register an audience extension of plus 44%.
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| Four Social Media events you should attend in 2013 | | 15 February 2013, 9:18AM |  Facebook is still on top, Twitter continues to grow, and relative newcomers like Instagram and Pinterest are rocketing upwards in their popularity; there can be no denying the sheer power of social media in connecting people. From a business perspective, this translates into a free and easy way to touch base with millions, even billions, of potential customers – if you know how to take advantage!
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| Will social media make way for an email renaissance in 2013? | | 15 February 2013, 9:03AM |  A recent study by the Direct Marketing Association (DMA) found that over half of senior business-to-business and business-to-consumer brand marketers said they were confident expenditure on email marketing would rise this year.
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| The Love Bug - a guide to online dating | | 14 February 2013, 3:08PM |  Hello and welcome to the Espresso of Innovation; a roundup of the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This week, it’s all about love.
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| Search gets social - what Facebook's new venture means for marketers | | 14 February 2013, 2:52PM |  Although still in its early stages, Facebook's Graph Search has caused something of a splash in the digital marketing space. As a high-profile move from the social media heavyweight, it signifies Facebook's first real foray into the field of search, which is currently dominated by Google.
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| Durex helps men get 'Intensely close' with social media Valentine's campaign | | 14 February 2013, 12:50PM |  Durex is launching a social media campaign to promote its 'Ultra Thin Feel' condoms as part of the brand’s ‘Intensely close’ campaign. The work includes two YouTube films and goes live on the brand’s Facebook page today (Valentine's Day). It will also be supported by blogger outreach. The short films, created by TMW, aim to demonstrate the heightened pleasure of getting closer.
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| Channel 4′s Hollyoaks creates social network to highlight cyberbullying | | 14 February 2013, 9:46AM |  Channel 4′s Hollyoaks is highlighting the problem of cyberbullying, by creating a social network for its characters and showing what happens when one of them is the victim of vicious online comments.
The platform is called DocYou, and it was built by PR firm Democracy and Lime Pictures, working with Channel 4. The project is designed to tackle a variety of digital taboos, such as trolling, death, tribute pages and memorial sites, (someone online is pretending to be another character who has recently died,) and is part of Channel 4′s educational remit.
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