Monday 18 February 2013

Marketing Daily - Ad Association and soft drinks companies reject doctors' obesity ad ban proposals; plus Iceland, Emirates, Innocent, and the Army

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Breaking news from Marketing
 
Breaking news from Marketing February 2013
 
Latest News
 
Ad Association and soft drinks companies reject doctors' obesity proposals
John Reynolds,
18 February 2013
 

The soft drinks trade body and Advertising Association (AA) have vigorously rejected...

Fizzy drinks: UK doctors call for tax levy to help combat obesity
 
 
Iceland goes on the attack in wake of horsemeat saga
Alex Brownsell,
18 February 2013
 

Iceland has launched an ad campaign insisting on the quality of its...

Iceland: launches campaign promoting the quality of its food
 
 
British farming bodies unite to capitalise on horsemeat scandal
Ben Bold,
15 February 2013
 

The NFU (National Farmers Union ), Eblex (English Beef and Lamb Executive)...

NFU: farmers' union produces posters to promote latest campaign
 
 
TA Live: watch the live broadcasts from Afghanistan
Maisie McCabe,
18 February 2013
 

The Territorial Army broadcast live footage from military operations in Afghanistan on...

Terrotorial Army: live operations shown on ITV at the weekend
 
 
Emirates rolls out a series of animated ads in 14 languages
Sara Kimberley,
18 February 2013
 

Emirates has launched 29 whimsical animated ads in 14 languages to show...

Emirates: share a smile campaign
 
 
Innocent to launch street food-inspired Veg Pots
John Reynolds,
18 February 2013
 

Innocent is to launch a range of noodle pots inspired by the...

Innocent: to add noodle pots to its existing Veg Pot range
 
 
Champions of Design: American Express
Staff,
12 February 2013
 

The pioneering US payments company has an exemplary track record of design...

Champions of Design: American Express
 
 
Promotion: [Webcast] New Laws For Online Advertising: Are You Compliant?

We’ll be drilling into the new UK CAP rules that came into effect on 4th Feb. Hear the steps you need to take to ensure you’re compliant - free registration.

 
Also in the News
 
Lurpak relaunches Bake Club online community
Ian Darby,
18 February 2013
 
Thomas Cook to sponsor Jazz Travels
Maisie McCabe,
15 February 2013
 
 
 
Blogs
 
 
Blind data or blind date? Get the ValentineĆ¢€™s Day edge.
Mark Tomkins, TDA
 

Our industry is built on data. We spend our lives extracting and extrapolating it. We're experts at sifting and...

 
 
Demystifying mobile
Mark Bainbridge
 

It’s sometimes a bit easy to get obsessed with our own subject matter, wondering how anyone ever coped without our...

 
 
Capturing the Super Bowl buzz
James Withey
 

Super Bowl LXVII was truly epic this year; from the high octane game, to the star studded half time performances,...

 
 
Going beyond the CSR facade
Hamish Pringle
 

The House of Commons seems like a fitting place to discuss social responsibility, with our politicians under scrutiny to deliver...

 
 
How will the high street prosper in 2013?
Hayley Thomas
 

It's not been a great couple of weeks for the high street, and shoppers have been hitting social networking sites...

 
 
 
 
 
 
Whitepapers
 
 
New Laws for Online Advertising: Are You Compliant? (Webcast)
 
New rules from the UK Committee on Advertising Practices (CAP) covering ...
 
 
Online Retailers: Stepping up to the Challenge of Digital in 2013 (Expert Reports)
 
The online retail industry is developing at a rapid pace; evolving in li...
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
SEO Update: Exploring The Opportunities For Global Growth In 2013 (Expert Reports)
 
This hard-hitting expert report forms the final chapter of our 2-part SE...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
 
 
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