marketing your business online: The Wall - Were Yahoo right to ban flexible working?

Thursday 28 February 2013

The Wall - Were Yahoo right to ban flexible working?

Were Yahoo right to ban flexible working?

28 February 2013, 2:44PM

Yahoo caused a bit of a stir this week with the news that head of HR Jackie Reses had sent an internal memo announcing that, as of June, flexible working arrangements would be banned completely.

Does size matter? When collaboration is not a good thing

28 February 2013, 10:00AM

The recent story about the new Seesaw crowdsourcing app got me thinking about the impact of digital on decision-making, collaboration and creativity. This is what Seesaw says about itself: “The purpose of Seesaw is pretty simple: you can instantly create a poll by taking a picture, and have friends (and strangers) vote on it. You can then send out a request for decision-making help through social networks or text message.

How to use Twitter as a sales channel

28 February 2013, 9:30AM

There is no denying that Twitter is an exceptional social media platform, but how many organisations really make the most of the 140 character window of opportunity it offers and how much impact can it really have as a business tool?

With Tesco at its centre - how the horsemeat scandal spread socially [infograpahic]

28 February 2013, 9:09AM

As Tesco slowly responds to the horsemeat scandal in terms of social media, although you it has announced a new consumer food news website, you can see from this infographic that by far and away it remains the most connected with the food chain scandal in social channels.

The fail trail - the do's and don'ts when a social media PR crises hits [infographics]

27 February 2013, 3:31PM

More often than not, silence is never the best option when it comes to company gaffes.

A holding statement acknowledging an issue is good, it shows empathy and action. The next step is to establish the facts of the scenario and to make a further, timely response when these are established.

Spotify to the rescue? Digital music brings boost to the industry

27 February 2013, 1:04PM

Music sales have have risen for the first time in 14 years, mostly on the back of the industry realising it is to their advantage to make music easily and legally available online. The details emerged in two reports that were released yesterday. The IFPI Digital Music Report showed a 0.3% rise, amazingly the biggest rise since 1999. A report by the NPD group showed that peer-to-peer music download services dropped by 17%.

Social media spend by marketers set to more than double ? led by consumer goods

27 February 2013, 11:15AM

Social media spending as a percentage of marketing budgets will more than double over the next five years, according to a survey of almost 500 chief marketing officers in the US, which also found integration of social remains a key issue.

Social is a potent business weapon - it's time brands got serious

27 February 2013, 11:10AM

As companies begin to realise customer experience is the next battleground in the social world, social media presents both challenges and opportunities. A social strategy is no longer just a nice to have, and is often seen as the primary driver behind the increased customer focus in many organisations today – CEOs in many instances are the ones paving the way for this social focus.

Is Twitter worth its $10bn valuation? Yes it is and it could be the next Google

27 February 2013, 10:26AM

Last month there was a report saying that Twitter had officially been valued at more than $9bn following an offer to staff by asset management firm BlackRock. That provided a new valuation of the microblogging firm, which had previously been valued in the $8bn and $11bn ballpark. Nice park.

Instagram passes 100 million active user mark

26 February 2013, 8:38PM

Instagram has just announced that it has passed the 100 million active user landmark. That’s a huge achievement for the Facebook own photo app coming as it does after a bumpy few months. Back in December Instagram changed its terms and conditions, angering users who were worried about their pictures being sold without their consent and contributing to a string of events that led to the site losing 20 million users.