Wednesday 13 February 2013

Digital AM - Facebook, Topshop, FT, Skittles, Winnie-the-Pooh

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Digital AM
Latest news
Facebook fights back in battle with Twitter for second screen dominance
Facebook fights back in battle with Twitter for second screen dominance
by Gordon MacMillan
13 February 2013, 11:24AM
The biggest battle in social media at the moment is being waged on TV, as Facebook and Twitter fight to dominate the market.
Topshop ties with Google for London Fashion Week content innovation
Topshop ties with Google for London Fashion Week content innovation
by Alex Brownsell
13 February 2013, 09:47AM
Topshop has teamed up with Google to create a series of digital innovations to engage consumers around the forthcoming London Fashion Week.
FT 'still guiding the way' after 125 years
FT 'still guiding the way' after 125 years
by Arif Durrani
13 February 2013, 11:37AM
The Financial Times is celebrating 125 years as a leading business news organisation today with a new marketing campaign and a series of global events.
Build a Skittles Rainbow activity streams live on Facebook
Build a Skittles Rainbow activity streams live on Facebook
by John Reynolds
13 February 2013, 09:07AM
Skittles is creating a virtual upside down version of the Skittle's Rainbow, which be built from "sweets" contributed by its 2.4 million UK Facebook fans.
Frank to help relaunch Winnie-the-Pooh for digital generation
Frank to help relaunch Winnie-the-Pooh for digital generation
by Alec Mattinson
13 February 2013, 09:01AM
The publishing house behind a digital relaunch of iconic children's literary character Winnie-the-Pooh has hired consumer PR help for the project.
Also in the news
Brand barometer: social media performance of Asda
by Staff, 13 February 2013, 08:00AM
Will Netflix topple TV's House of Cards?
by Nicola Kemp, 12 February 2013, 12:00PM
Luxury mobile brand Vertu outlines marketing plans for £7,000 phone
by Alex Brownsell, 12 February 2013, 11:29AM
Cilla Snowball and Mumsnet founders make woman's power list
by Maisie McCabe, 12 February 2013, 09:41AM
B&Q rolls out 'Handy prices' brand strategy
by Gemma Charles, 12 February 2013, 08:00AM
Latest Blog Entries
Bang with Friends
Greg Taylor, 13 February 2013
The FT celebrates 125 years with special cover
@gordonmacmillan, 13 February 2013
A Good Valentine's Day to Drive Hard
Chris J Reed, 13 February 2013
The Independent to become seven day operation with job cuts expected
@gordonmacmillan, 12 February 2013
The Target Chalet
Greg Taylor, 12 February 2013
PREDATORY FLOWERS
Dave Trott, 12 February 2013
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