marketing your business online: The Wall > Should brands be getting on board with Vine?

Friday 8 February 2013

The Wall > Should brands be getting on board with Vine?

Should brands be getting on board with Vine?

08 February 2013, 12:00PM

There has been something of a debate going on about Vine, Twitter’s recently launched six six-second tool, and whether brands should be getting on board with it or if it is something that they can, at least for now, ignore. We have already seen a lot brands creating Vines as we reported on The Wall recently and earlier this week we highlighted football clubs that were also taking to Vine as well.

Publishers not Liking Facebook so much anymore

08 February 2013, 11:30AM

Up until recently many media outlets were obsessed with having a ‘Facebook strategy’, building pages and apps and begging people to Like them. The times seem to be changing though, with many outlets now considering Twitter, Pinterest, and email newsletters better drivers of traffic.

Why an unfocused social-media strategy is a waste of money

08 February 2013, 10:00AM

If 2011 and 2012 were about first experimenting and then putting a social-media strategy into play, this year has to be about starting to think what is working and what is not. It is also about realising that you don’t have to try everything, and, more to the point, that you can’t do everything, as that brings with it another set of problems.

Why advertising should be part of your Social Media Strategy

08 February 2013, 9:30AM

There’s something annoying when it comes to current digital and social media strategies; the creative process often does not integrate some considerations on how an idea will be diffused and reach enough users. It’s been good to get rid of the 4P and insist more about 4 E (basically, Product becomes Experience, Place becomes Everyplace, Price becomes Exchange and Promotion becomes Evangelism) in the digital literature. RIP Jerome McCarthy.

A global picture: social media across the world

07 February 2013, 2:45PM

Continuing the series of data snapshots for social, Digital and mobile usage worldwide, here are the latest numbers for the different regions around the world. All indicators show significant growth since last year's worldwide report, with mobile clearly the driving force for all aspects of our connected lives. It follows The Wall’s report earlier this week that picked up on the tremendous growth of social media in Brazil, which is becoming the focus for many.

The Power of 'Social' in the Age of Wellness

07 February 2013, 12:37PM

In our most recent global study, The Truth About Wellness, we at McCann Truth Central uncovered a number of truths about the power of 'social' in what we are referring to as the 'Age of Wellness'. As we explored the status of wellness today, our consumers told us a tale of two socials ? one offline and one online ? a distinction that provides a challenge for brands and companies who put digital consumers first.

Twitter updates search and discovery for iPhone and Android

07 February 2013, 9:52AM

Twitter announced some tweaks last night to its Search and Discover sections for its iPhone and Android apps. The changes include better integration of Search and Discover results, which brings everything together in one neat stream. It has done the same in the Connection tab like you already see on the BlackBerry. This will now show you mentions, retweets and new follows all in one place. Here’s the detail:

Chinese New Year of the Snake hisses at social media

07 February 2013, 1:19AM

It's that time of the year again when a third of the world's population celebrates the biggest single event of the year, Chinese New Year (CNY) or Lunar New Year as it's often called. You can't go anywhere in Singapore without seeing the colour red (and that's not just because they all support ManU and Liverpool although that does explain why Newcastle United are so poorly supported here....), lanterns, orange trees, snake symbols and general celebratory decorations in every condo, mall and F&B outlet are everywhere and put xmas decorations to shame.

It's not (just) about the 'Like' ? it's the Return on Relationship

06 February 2013, 2:33PM

Last Monday offered us the chance to spare a thought for the poor souls who spend their days veering between vilification and rejection, often overworked and underpaid, yet 'one of the most powerful groups on the internet' according to Marketwire - yes, it was Community Management Appreciation Day.

Pinterest to be valued at around $2.5bn as it seeks to monetize

06 February 2013, 1:52PM

With Twitter recently given an official valuation of $9bn now there are reports that Pinterest, which has yet to make much in the way of revenue, is seeking to raise new financing that would see it valued at between $2bn and $2.5bn, according to the Wall Street Journal.