marketing your business online: The Wall > Instagram's demise has been greatly exaggerated

Friday 22 February 2013

The Wall > Instagram's demise has been greatly exaggerated

Instagram's demise has been greatly exaggerated

22 February 2013, 3:57PM

Back in December Instagram changed its terms and conditions, angering users who were worried about their pictures being sold without their consent and contributing to a string of events that led to the site losing 20 million users.

Possibly the second greatest ever Twitter conversation

22 February 2013, 3:29PM

We’ve been here before with great, and by that I mean very funny, conversations on Twitter. Last year we had what became known as "possibly the greatest conversation on Twitter ever". It involved a humorous exchange between @The_Dolphin_Pub in Hackney and coffee brand @DouweEgbertsuk. This afternoon saw another great exchange. It again involved @The_Dolphin_Pub whose tweets come from the fingers of professional Tweeter David Levin who also works for brands such as Adidas among others. This time around it was The Dophin Pub and a Stoke Newington restaurant @Mangal2 tweeting back and forth.

What sport can teach us about the power of content?

22 February 2013, 10:00AM

In the increasingly social world of sports marketing we talk tirelessly about the need for 'authentic content' that will 'gather a passionate fan base' and 'trigger dialogue.' All in an effort to create a social media platform for brands.

How to handle social media in a crisis

22 February 2013, 9:07AM

It’s been a tough few weeks for the companies involved in the ‘horsemeat in burgers’ crisis, especially after the onslaught of criticism received over the way the Twitterati has been handled.

Trust, Tradition and Transactions: Digital Adventures in China

22 February 2013, 8:59AM

As Chinese New Year celebrations draw to a close, it is a great opportunity to reflect on what the Year of the Snake could mean for UK businesses looking to take advantage of the huge market potential in China.

No more Page 3 puts social media pressure on Lego over Sun promotion

22 February 2013, 8:34AM

The campaign pushing for the Sun newspaper to drop its topless Page 3 girl feature is targeting advertisers including Lego on social media. The toy brand is running a promotion in the paper from Saturday giving out tokens to encourage parents of small children to buy the newspaper and redeem the tokens for Lego toys. It is not the first campaign that the Danish toy firm has run with the Sun and nor is it the first time it has been targeted by the growing #NoMorePage3, which has racked up around 90,000 signatures.

Facebook the super mobile brand powers the mobile universe

22 February 2013, 12:56AM

Recent figures from facebook reveal that more people are accessing the brand via the tablet and smartphone app/mobile website than a personal computer website. This is a game changer for all connected industries.

The story of the Burger King Twitter hack [infographic]

21 February 2013, 3:09PM

A nice infographic snap shot here from social media monitoring firm Synthesio of the social media story of the week. Burger King provided many laughs, as its Twitter account was temporarily rebranded to look like rival McDonald’s, and a few lessons about password security.

How you can make it happen: Britain's Start-up Saviours

21 February 2013, 12:32PM

Hello and welcome to this week's Espresso of Innovation; a roundup of the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration.

Location-based mobile ads: how do you get it right?

21 February 2013, 11:29AM

Research suggests that location-based mobile advertising is more appealing than ever.

Celtra’s Q3 2012 Rich Media Monitor Report last December found that although only 7% of mobile campaigns had location features, those aspects of the ad had the highest rate of engagement (18.8%).