Thursday 21 February 2013

Media AM - BA, OMD, newspaper ad spend, Dennis Publishing, ZenithOptimedia

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Media AM Bulletin
 
 
 
*   Latest News
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BA: the airline invested heavily last year in marketing surrounding London 2012
British Airways calls global media review
Maisie McCabe, 21 February 2013

British Airways is reviewing its global media planning and buying account, currently...

  
Google: MG OMD?s ?voice search? for Google landed awards
OMD again tops rankings in The Gunn Report For Media
Ian Darby, 21 February 2013

OMD has topped The Gunn Report For Media for a seventh successive...

  
Arif Durrani: The battle for newspaper ad spend has never been bloodier
Arif Durrani: The battle for newspaper ad spend has never been bloodier
Arif Durrani, 21 February 2013

We all know newspapers have their backs against the wall in these...

  
Adnostic: work for Ford
Dennis Publishing opens digital production unit
Maisie McCabe, 21 February 2013

Dennis Publishing has launched a standalone digital production agency called Adnostic that...

  
Kayak: ZenithOptimedia will oversee digital and offline media
ZenithOptimedia lands Kayak brief
Arif Durrani, 21 February 2013

Kayak, the US-based travel search engine, has hired ZenithOptimedia to handle its...

  
Boston Globe: NYTimes title to be sold off
The New York Times to sell off Boston Globe
Gordon MacMillan, 21 February 2013

The New York Times Company has again announced plans to sell-off The...

  
Channel 5: hires Luke Duffy
Channel 5 hires Aegis' Duffy for trading role
Maisie McCabe, 21 February 2013

Channel 5 has hired Luke Duffy, the head of broadcast at Aegis...

  
*   Also in the News
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What does 4G mean for media and brands?
Arif Durrani, 20 February 2013
My Media Week: Dharmesh Mistry
Hayley Hayes, 20 February 2013
Rani Raad to take commercial lead for CNN International
Arif Durrani, 20 February 2013
Cartoon Network to turn homepage upside down for Kobot toy figures
Maisie McCabe, 20 February 2013
 
 
Blogs
Latest readership figures are easy on the i
John Carroll

The latest set of National Readership Survey (NRS) results published today (15 February) continues to show the national decline in...

What on earth do you wear to a Disrupterthon ?
Sue Unerman

I went to my first "Disrupterthon" last week. When I told one colleague that this was where I was...

From Lincoln to Abbey Road ? an outdoor media trip
John Carroll

Last night, Daniel Day-Lewis deservedly won the Best Actor BAFTA for his portrayal of President Lincoln. Indeed, 150 years ago...

What took Mindshare so long to promote Creighton?
Arif Durrani

Mark Creighton's promotion to chief executive of WPP's Mindshare has been well received among the media fraternity, with one industry...

Time to kill the ?unique??
Sue Unerman

Q: When is a unique visitor not a unique visitor ? A: Most of the time. Which as...

Premier League clips win will prompt The Sun to go behind paywall
John Reynolds

If there was ever a question whether The Sun website would go behind a paywall, like sister title The Times,...

I can hear clearly now the train has gone
John Carroll

A young man gets on the train and I can see his ineffective white earphones from my seat. I glance...

Well done Pitch PR for picking up the talents of Chisholm
John Reynolds

Pitch PR's winning of the much-prized brief to launch BT's two sports TV channels is perhaps one of the PR...

 
 
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