Latest news | | | | | | Carlsberg is understood to have appointed Santo Advertising to handle its global ad account. | | | | | | | STV made pre-tax profits of £9.1m in 2012, its first full-year profit since 2010, following the end of its legal wrangle with ITV and a "broadly flat" airtime revenue performance. | | | | | | | Vodafone, 02, EE, Three and BT are the winning bidders for the much-trumpeted 4G mobile spectrum, which is expected to kick-start a major marketing war. | | | | | | | In a welcome growth story for old Fleet Street, The Independent's 20p offshoot i recorded a 32% lift in readership over the past year, an achievement dubbed a "minor miracle" by executive editor, Stefano Hatfield. | | | | | | | The explosion of online dating reflects a broader shift in society toward a demand for instant gratification, but can commitment still thrive in a world of unlimited choice, asks Nicola Kemp. | | | | | | | Someone far wiser than me pointed out not so long ago that the evolution of any (consumer-facing) technology drives single-mindedly toward simplicity of use. | | | | Promotion:Online Retailers: Stepping up to the digital challenges of 2013 |
| New technology, multi-platform purchase journeys and increasing consumer expectations are just some of the factors making an impact on retail in 2013. Read how you can stay ahead here | | | | Opinion | | | | | | To build or to buy. That's the question exercising the majority of ad agency chief executives as they look to broaden their service portfolio. | | | | | | | So it's caipirinhas all round at Horseferry Road, then, as Channel 4 builds on the success of last year's London Paralympic Games to secure a once-in-a-lifetime trip to Rio de Janeiro in 2016. | | | | | | | I was fortunate enough to be invited on to Radio 4's Today programme last week to talk about brands. The show's (increasingly cantankerous) interviewer John Humphrys was mulling whether advertising actually worked. "Do we really buy this rubbish," he... | | | | Intelligence | | | | | | As the foundations for a long-term overhaul of business practice are put in place, David Wheldon, the bank's brand chief, talks to Alex Brownsell about the role of marketing in its radical plans for change. | | | | | | | No doubt there are a lot of agencies out there that have dreamed about doing this, but few have ever done it. One small agency has however taken the leap and replaced a client's website with a letter claiming the client owes it money. | | | | | | Latest jobs | | | | | | | |
No comments:
Post a Comment