Wednesday, 20 February 2013

Breaking news from Brand Republic - Carlsberg, STV, 4G, The Independent's i, Vine

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Latest news
Carlsberg hands Santo global ad business
Carlsberg hands Santo global ad business
by Sara Kimberley
19 February 2013, 12:50PM
Carlsberg is understood to have appointed Santo Advertising to handle its global ad account.
STV makes pre-tax profit of £9.1m
STV makes pre-tax profit of £9.1m
by Maisie McCabe
20 February 2013, 09:59AM
STV made pre-tax profits of £9.1m in 2012, its first full-year profit since 2010, following the end of its legal wrangle with ITV and a "broadly flat" airtime revenue performance.
4G auction result set to prompt marketing war
4G auction result set to prompt marketing war
by John Reynolds
20 February 2013, 09:38AM
Vodafone, 02, EE, Three and BT are the winning bidders for the much-trumpeted 4G mobile spectrum, which is expected to kick-start a major marketing war.
Editor celebrates 'minor miracle' as i continues to grow
Editor celebrates 'minor miracle' as i continues to grow
by Arif Durrani
20 February 2013, 08:00AM
In a welcome growth story for old Fleet Street, The Independent's 20p offshoot i recorded a 32% lift in readership over the past year, an achievement dubbed a "minor miracle" by executive editor, Stefano Hatfield.
How brands can navigate the tyranny of choice
How brands can navigate the tyranny of choice
by Nicola Kemp
19 February 2013, 02:00PM
The explosion of online dating reflects a broader shift in society toward a demand for instant gratification, but can commitment still thrive in a world of unlimited choice, asks Nicola Kemp.
Why the stripped-down simplicity of Vine presents a big opportunity
Why the stripped-down simplicity of Vine presents a big opportunity
by Mel Exon, co-founder of BBH Labs
20 February 2013, 08:00AM
Someone far wiser than me pointed out not so long ago that the evolution of any (consumer-facing) technology drives single-mindedly toward simplicity of use.
Promotion:Online Retailers: Stepping up to the digital challenges of 2013

New technology, multi-platform purchase journeys and increasing consumer expectations are just some of the factors making an impact on retail in 2013. Read how you can stay ahead here
 
Opinion
DigitasLBi's UK fortunes may rest with Kitcatt Nohr
DigitasLBi's UK fortunes may rest with Kitcatt Nohr
by Ian Darby
14 February 2013, 08:00AM
To build or to buy. That's the question exercising the majority of ad agency chief executives as they look to broaden their service portfolio.
Arif Durrani: Channel 4 is on a roll
Arif Durrani: Channel 4 is on a roll
by Arif Durrani
14 February 2013, 08:00AM
So it's caipirinhas all round at Horseferry Road, then, as Channel 4 builds on the success of last year's London Paralympic Games to secure a once-in-a-lifetime trip to Rio de Janeiro in 2016.
Advertising will fail unless it is underpinned by trust
Advertising will fail unless it is underpinned by trust
by Danny Rogers
14 February 2013, 08:00AM
I was fortunate enough to be invited on to Radio 4's Today programme last week to talk about brands. The show's (increasingly cantankerous) interviewer John Humphrys was mulling whether advertising actually worked. "Do we really buy this rubbish," he...
Intelligence
Purpose and values: Barclays plots its return from the brink
Purpose and values: Barclays plots its return from the brink
by Alex Brownsell
19 February 2013, 11:00AM
As the foundations for a long-term overhaul of business practice are put in place, David Wheldon, the bank's brand chief, talks to Alex Brownsell about the role of marketing in its radical plans for change.
Agency takes down client's website over bill dispute
Agency takes down client's website over bill dispute
by Gordon MacMillan
15 February 2013, 09:16AM
No doubt there are a lot of agencies out there that have dreamed about doing this, but few have ever done it. One small agency has however taken the leap and replaced a client's website with a letter claiming the client owes it money.
Also in the news
Elle appoints Phebe Hunnicutt as digital director
by Arif Durrani, 19 February 2013, 04:05PM
Game cashes in on horse scandal with mince meat ad
by Maisie McCabe, 19 February 2013, 12:01PM
Stylist partners with IPA and Campaign Women of Tomorrow Awards
by Maisie McCabe, 19 February 2013, 11:33AM
Will we ever want an 'emotional' relationship with a bank, especially Barclays?
by Rachel Barnes, 19 February 2013, 11:30AM
Apple retains top spot but UK brands fall, says Brand Finance survey
by John Reynolds, 19 February 2013, 10:52AM
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